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AEREN
FOUNDATION’S Maharashtra Govt. Reg.
No.: F-11724
SUBJECT :INTERNATIONAL MARKETING MANAGEMENT
Total Marks : 80
N.B.1)Attempt any eight questions.
2)All questions carry equal marks.(10 each)
Question.1. What are the advantages of
International Marketing?
Answer:International marketing, also known as global marketing, is the process
of overseas advertising of the products that a company sells. International
marketing provides a host of benefits to a business, from helping to broaden
the customer base to improving the reputation of the brand. Understanding these
advantages can help businesses of all sizes to plan their international sales
strategies and to focus their customer service efforts.
Market Expansion: The most obvious advantage of marketing
internationally is the expansion of a company's market. Expanding the places
where a company does business and advertises its products and services opens up
a larger customer base and potentially greater profit margins. While small
businesses may find that marketing
.
Question.2. Write a detailed note on
International market selection.
Answer:Once you have made the decision to go international with your tourism
business, and you have conducted a preliminary analysis and diagnosis of your
company, the first question you must resolve is how to choose the market or
markets in which to begin your operations and where to focus your marketing
efforts.
Proper selection of the markets where you
intend to export your tourism services is one of the most significant aspects
towards the success of the internationalisation process and, in many cases, can
determine the future viability of the expansion strategy.
Question.3. Explain in detail the
environment of International business.
Answer:International business comprises all commercial transactions (private and
governmental, sales, investments, logistics, and transportation) that take
place between two or more regions, countries and nations beyond their political
boundaries. Usually, private companies undertake such transactions for profit;
governments undertake them for profit and for political reasons. The term
"international business" refers to all those business activities
which involve cross-border transactions of goods, services, resources between
two or more nations. Transactions of economic resources include capital,
skills, people etc. for international production of physical goods and services
such as finance, banking,
Question.4. Explain scope of international
marketing research?
Answer:The Nature and Scope of International Marketing Research
The impact of the globalization of businesses
is so profound that it has been described as the second Industrial Revolution
Globalization not only means bigger businesses, but also more complex
businesses Understandably, this increase in complexity means the information
needs of organizations are also becoming more complex. An established
multinational company, operating in multiple markets around the world, wants to
study its brand image in the various global markets How can this company
conduct such a study?
A US cake manufacturer introduced its new
cake mix in
Question.5. What are different trade
theories? Explain in detail.
Answer:International trade is the exchange of capital, goods, and services
across international borders or territories, which could involve the activities
of the government and individual. In most countries, such trade represents a
significant share of gross domestic product (GDP). While international trade
has been present throughout much of history, its economic, social, and
political importance has been on the rise in recent centuries. It is the
presupposition of international trade that a sufficient level of geopolitical peace
and stability are prevailing in order to allow for the peaceful exchange of
trade and commerce to take place
Question.6.”Understanding consumer
behaviour helps in International Marketing”. Illustrate the statement
withsuitable example.
Answer:
Question.7. How does advertising and
promotion help in International Marketing?
Answer:
Question.8. Explain difference between
international marketing and domestic marketing.
Answer:Marketing is the efficient and effective management and utilization of a
company’s resources to meet the consumers’ demands and the company’s
objectives. It involves selling the company’s products to satisfy the needs of
consumers.
It includes planning, conception and
execution of ideas, pricing, promotion, and distribution of a company’s
products with the purpose of obtaining the company�s objectives and
satisfying the consumers.
Marketing can be done within a local or
domestic
Question.9. Write a note on product
development in international marketing.
Answer:Few products these days are revolutionary which means that companies need
to be innovative in every aspect of their business in order to keep one step
ahead. Most often new products refresh
or reinforce a product range by complementing the existing offer as opposed to
being a catalyst for business change. Companies should bear in mind that the
time needed to copy products is shortening and as such fast and cost-effective
simultaneous launch of new products across multiple markets can be prudent.
The process used to develop products for
Question.10. Explain Pricing Basics for
international marketing.
Answer:The basic policies recognized for Pricing Decisions in international
market are as follows:
Fundamentals which may affect price decisions
are consumer situation and cost considerations. It is quite unfortunate that
many firms have no clear pricing policies. The following are the basic policies
recognized for pricing:
1) Cost-oriented pricing policy,
2) Customer Demand-oriented pricing policy,
3) Competition-oriented pricing policy, and
4) Other Pricing Policies.
Dear
students get fully solved assignments
Send
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