Strategic Management (Part - 1)

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National Institute of Business Management
Chennai - 020
EMBA/ MBA

Strategic Management (Part - 1)

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Exploiting the convenience, availability and world – wide reach of internet, how has different companies discovered the use of internet for expanding their business?

Answer:

Q. 2.       How should multi-business compete? Explain.

Answer:Corporate-level strategies address the entire strategic scope of the enterprise. This is the "big picture" view of the organization and includes deciding in which product or service markets to compete and in which geographic regions to operate. For multi-business firms, the resource allocation process—how cash, staffing, equipment and other resources are distributed—is typically established at the corporate level. In addition, because market definition is the domain of corporate-level strategists, the responsibility for diversification, or the addition of new products or services to the existing product/service line-up, also falls within




Q. 3.       Implementing a strategy, means instituting, number of substantial and durable changes in the operating systems that support strategic business unit. Explain how to make strategy happen.

Answer:Once you have completed your yearly strategic planning event and have the goals and objectives ready to implement, you might feel the hardest part is over. But the deployment of the goals and objectives to the operating and program units is the step that requires tremendous communication and coordination efforts. It is then that the whole process of tracking the plan’s implementation is where the real work begins since we have to make sure we are delivering what we set out to accomplish.

Benjamin Franklin said if you fail to plan, you are




Q. 4.       Explain the practical approach for measuring performance improvement in operating systems by tracking strategy implementation progress.

Answer:A growing business needs to be closely and carefully managed to ensure the success of new investment decisions and expansion plans. However, many owner-managers find that as their business grows they feel more remote from its operations.

Putting performance measurement systems in place can be an important way of keeping track on the progress of your business. It gives you





Q. 5.       What is the purpose of an operating plan in a business strategy? How are right prioritiesset and what are its objectives?

Answer:Operational planning is the process of planning strategic goals and objectives to tactical goals and objectives. It describes milestones, conditions for success and explains how, or what portion of, a strategic plan will be put into operation during a given operational period, in the case of commercial application, a fiscal year or another given budgetary term. An operational plan is the basis for, and justification of an annual operating budget request. Therefore, a five-year strategic plan would typically require five operational plans funded by five operating budgets.  Operational plans should establish the activities and budgets for each part of the organization for the next 1 – 3 years. They link the strategic plan with the activities


Q.         6.    What is the scope of the operating system that is to be addressed by the operating plan for its effective implementation for achieving its intended outcome

Answer:


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