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EMBA/ MBA
Airline and
Airport Management (Part -1)
Attend any 4
questions. Each question carries 25 marks
(Each answer
should be of minimum 2 pages / of 300 words)
Q. 1. Airline
management practice has evolved significantly over the past three decades. The
development of this practice has contributed to recent advances in computation
and communication technologies and, more importantly, the need to reduce costs
and increase revenues. Explain.
Answer:
Q. 2. The
Total Airport Management System (TAMS) is an integrated airport management
system which supports the business goals
of providing an efficient, cost effective operation as it is the nucleus on the
Multimedia Super Corridor and as the precursor to the next generation of
airports in the world. Explain.
Answer:
Q. 3. Explain
how Airport billing is becoming more and more complex with surcharges,
discounts and targets.
Answer:Today most airports are facing
problem in challenges that lie in the ability to respond to respond to the
growing requirements of the many departments involved in operation, statistical
and financial information. In order to have different department contained with
in an airport working in harmony they must link and integrate their resources,
people, equipment, facilities and information access the airport’s local and
work area network Airport management system has proven to increase financial
resources by dramatically increasing airport efficiency and ensuring that all
aircrafts movement and services are invoiced correctly.
A
typical airport management system with information flowing between a central
database connected to the airport LAN or WAN.
Q. 4. Explain
the principles of marketing successfully the needs by thorough knowledge of
current and potential markets for its airline services.
Answer:Corporate Image:Building on its
good financial performance, Alaska Airlines has seen its stock
price rise more than 300% since 2008. It has also built an excellent reputation
for serving the people of Alaska. Because of the climate, terrain, and vast distances
between locations, Alaska Airlines is one of the preferred options for
transporting people and goods around the state. For example, Nome residents
regularly fly to Anchorage to buy what they need in the better-stocked stores,
and since its hospital services are limited, patients are often flown to
Anchorage for operations and emergencies.
Q. 5. Discuss
the segmentation variables in the Air Passenger Market.
Answer: There are many different ways
by which a company can segment its market, and the chosen process varies from
one product to another (see ). Also, since markets are very dynamic, and
products change over time, the bases for segmentation must likewise change.
Geographic Segments: Regional
differences in consumer tastes for products as a whole are well-known. Markets
according to location are easily identified and large amounts of data are
usually available. Also, many companies simply do not have the resources to
expand beyond local or regional levels. Closely associated with geographic
location are inherent characteristics of that location: weather, topography,
and physical factors such as
Q. 6. Discuss
possible strategies, and their advantages and disadvantages in today’s airline
industry which must be followed if success is to be achieved.
Answer:Price elasticity, or people’s
sensitivity to price changes, affects the demand for products. Think about a
pair of sweatpants with an elastic waist. You can stretch an elastic waistband
like the one in sweatpants, but it’s much more difficult to stretch the
waistband of a pair of dress slacks. Elasticity refers to the amount of stretch
or change. For example, the waistband of sweatpants may stretch if you pull on
it. Similarly, the demand for a product
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