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National Institute of Business Management
Chennai - 020
EMBA/ MBA
Elective: Management Information System
Attend any 4
questions. Each question carries 25
marks
(Each answer should
be of minimum 2 pages / of 300 words)
1. Examine the future
thrusts and methodologies of Management Information Systems.
2. Explain the role of
Management Information System in Marketing Information System.
Answer : A marketing information
system (MIS) is a management information system designed to support marketing
decision making.
It brings together many different
kinds of data, people, equipment and procedures to help an organization make
better decisions . American academic Philip Kotler has defined it more broadly
as "people, equipment, and procedures to gather, sort, analyze, evaluate,
and distribute needed, timely, and accurate information to marketing decision
makers. " Not to be confused for a management information system,
marketing information systems are designed specifically for managing the
marketing aspects of the business.
MIS not only indicates how things
are going, but also why and
3. What are the
emerging trends of MIS in fulfilling the objectives by scientific approach
along with decision making and institutional experience with subjective
knowledge?
4. What role has
Computer and Data Management played in Management Information System?
Answer : A management information
system is a set of processes that allows companies to move information through
their business operations. Business owners and managers use the information to
make decisions, among other things. The expanding variety and use of
information technology—particularly computers—allows companies to automate this
critical business function.
Identification
Many tasks in the business
environment involve the use of computers. Employees input data in software
applications and programs that allow other individuals to view the information.
Owners and managers rely on computers to access
5. Implementation of MIS in organization has transformed the organization
to gear up to the challenges of production and decision making. Explain.
Answer : The role of the MIS in
an organization can be compared to the role of heart in the body. The
information is the blood and MIS is the heart. In the body the heart plays the
role of supplying pure blood to all the elements of the body including the
brain. The heart work faster and supplies more blood when needed. It regulates
and controls the incoming impure blood, processed it and sends it to the
destination in the quantity needed. It fulfills the needs of blood supply to
human body in normal course and also in crisis.
6. What is the role of
MIS in an organization planning and decision making? Explain.
Answer: Management information
systems can help you make valid decisions by providing accurate and up-to-date
information and performing analytic functions. You have to make sure the
management information system you choose can work with the information formats
available in your company and has the features you need. Suitable management
information systems can structure the basic data available from your company
operations and records into reports to present you with guidance for your
decisions.
Information
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