SBS MBA / MSc - Strategic Management

 

 

 

 

 

 

 

Strategic Management

 

SBS MBA / MSc

Assignment – Al Ain 2020

 

 

 

 

 

STUDENT ID
UNIT TITLE / CODE:	___________________________________________________
NAME (in Full):	___________________________________________________

 

 

 

GENERAL INSTRUCTIONS

● All assignments are to be submitted on 9

th July 2020 to

examinationboard@atmsedu.org , assignmentsubmission2019@gmail.com and cc

to azrafatima@atmsedu.org.

● If assignment is not submitted on date, will follow with penalty of 10% deduction

of marks for every day.

● Similarity between students work is strictly not accepted, any student found with

similar work will be graded Zero and fail for the course. However, Plagiarism is

an academic offence and will not be tolerated under SBS

● Any re evaluation request should come in one week of grade release. Any late

request will not be obliged. (Form and other details shall be shared based on

request)

● Assignment once submitted to exam board is final for marking.

Total 90 marks. 10 Marks for Class Participation.

GUIDELINES FOR ASSIGNMENT

1. If assignment is Question & Answer based then.

 Introduction is needed for each question.

 Question has to be answered based on the mark allotted for each question

with references if any idea or information is taken from other source.

2. If assignment is case based then,

 Executive summary

 Table of content

 Body of assignment (questions related to case need to be answered)

 Conclusion / Recommendation if any

 References (in-text + citation) to be used.

 

Total Marks / 90

PLAGIARISM

Plagiarism is a form of cheating, by representing someone else's work as your own or

using someone else's work (another student or author) without acknowledging it with

a reference. This is a serious breach of the Academic Regulations and will be dealt

with accordingly. Students found to have plagiarised can be excluded from the

program.

Plagiarism occurs whenever you do any of the following things without

acknowledging the original source:

 Copy information from any source (including the study guide, books, newspapers, the

internet)

 Use another person's concepts orideas

 Summarise or paraphrase another person's work.

How do I avoid plagiarism?

To ensure you are not plagiarising, you must acknowledge with a reference whenever

you:

 use another person's ideas, opinions or theory

 include any statistics, graphs or images that have been compiled or created by

another person or organization

 Paraphrase another's written or spokenword.

What are the penalties?

The penalties for plagiarism are:

 Deduction of marks,

 A mark of zero for the assignment or the unit, or

 Exclusion from the program.

Plagiarism is dealt with on a case-by-case basis and the penalties will reflect the

seriousness of the breach.

Please note claiming that you were not aware of need to reference is no excuse.

 

Preamble

This assignment should be based on your current employer/business or a business with which

you have had some recent exposure and with which you are familiar.

Presenting your findings

Your report should be presented in a management report format which includes an:

Executive summary (make it brief, no more than 2 pages),

Also Introduce the business entity in consideration, its history, milestones it has achieved in

past, market share, industry it operates, industry analysis etc.

Your report should incorporate the following steps:

1. Identify the firm’s existing vision, and mission statement. Develop vision and mission

statements for the organization, what you think it should be as, per knowledge

developed in your study.

2. (a) Do PESTEL analysis of business.

(b) Do SWOT analysis

3. Construct a Competitive Profile Matrix (CPM).

4. Construct an External Factor Evaluation (EFE) Matrix

5. Construct an Internal Factor Evaluation (IFE) Matrix.

6. Recommend long-term objectives for your company.

7. What strategies would you be recommending to achieve your long term organizational

objectives as you have stated in previous question. You may use StrengthsWeaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action

©Al Tareeqah Management Studies - 2020 4

Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, InternalExternal (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning

Matrix (QSPM) to substantiate your strategy choice. {Use as many as necessary, need

not be all. Like, you may not need QSPM, unless you need to choose out of alternative

strategies.}

8. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you

foresee. Your recommendations to address them.

9. Recommend procedures you’ll have in place for strategy review, evaluation and control

specific to your business entity.

Type of organization

 If your organisation is part of a larger international organization, you may consider only

your country's division. Avoid considering individual departments or sections of an

organisation as this will constrain you to deal with functional-level strategy only.

 If your organisation is a government department, proceed with an analysis of that

division, providing, it is a budgetary center. Dealing with a subdivision will constrain

you to deal with functional-level strategy only.

 If your organisation is an independent, not-for-profit entity, proceed according to the

advice above.

Make sure the conclusion is not just a summary of your recommendations. Emphasize the key

recommendations in your conclusion and consider how they might be actioned.