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NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Marketing Management
Internal
Assignment Applicable for September 2020 Examination
Assignment Marks: 30
Instructions:
· All Questions carry equal
marks.
· All Questions are compulsory
· All answers to be explained in
not more than 1000 words for question 1 and 2 and for question 3 in not more
than 500 words for each subsection. Use relevant examples, illustrations as far
aspossible.
· All answers to be written
individually. Discussion and group work is not advisable.
· Students are free to refer to
any books/reference material/website/internet for attempting theirassignments,
but are not allowed to copy the matter as it is from the source of reference.
· Students should write the
assignment in their own words. Copying of assignments from otherstudents is not
allowed.
· Students should follow the
following parameter for answering the assignment questions.
|
For Theoretical Answer |
|
For Numerical Answer |
||
|
Assessment
Parameter |
Weightage |
Assessment
Parameter |
Weightage |
|
|
Introduction |
20% |
Understanding and usage of the formula |
20% |
|
|
Concepts and Application related to the question |
60% |
Procedure / Steps |
50% |
|
|
Conclusion |
20% |
|
Correct Answer & Interpretation |
30% |
Case:
M/s Toys & Joys is a retail store
chain selling different types of toys for kids less than 13 years of age. They
have 100 stores across major cities in India. They sell the largest variety of
toys at a discounted price this is because the company enjoys economies of
scale on their purchase. The company is very well focused on quality products
at low prices. All the retail stores are placed in busy markets and generate
huge footfalls because of their strategic location and low-cost pricing. The
salesmen are dressed formally but their faces are coloured like a clown and
everyone wears a cone cap on their head. The customer enjoys shopping inside
their store because the environment is very lively and happening for the kids.
The kids have a play area so that the parents can do shopping carefree. The
store has a large number of loyal customers. M/s Toys and Joys don't have any
marketing team neither do they have any social media presence. The company
wants to expand its operations and increase the no of stores to 500 in the next
three years' time. The company wants to do things more systematically with a
proper marketing team. They hire you as a Marketing head to handle their
marketing activities.
Ques.1. The management has asked you to
explain various types of segmentation for M/s Toys and Joys.
Answer : Introduction
Numerous business repayments put away their
cash and time to an enormous degree, to arrive at their objective clients
effectively. Nonetheless, the vast majority of them neglect to accomplish
before their objective client regardless of offering quality items and
administrations. The fundamental purpose for their inability to arrive at the
objective client is their absence of information over the market division. The
market division is an activity that characterizes the objective market into
littler gatherings to encourage the organization to zero in additional on each
gathering. The organization will have the option to create more one of a
Ques.2. You came up with a new idea of
manufacturing and selling stationery products in the store. The management has
appreciated your idea and has asked to explain various steps that will be
involved in the development of new products.
Answer : Introduction
The administration body of the
organization should well value the novel thought of assembling any items as it
can give an upper hand to the organization. The item fabricating measure is
significant for the organization as it will assist the organization with
broadening its item goes and draws in more client to its items. The primary
point of item producing is to create, keep up, and increase the piece of the
overall industry of the organization by fulfilling the necessities and needs of
the client comprehensively. There are numerous means engaged with the cycle of
the assembling of new items, for example, thought age, thought
Ques. 3. a. Explain various promotion mix
techniques that you will use to promote M/s Toys and Joys.
Answer:
Introduction
The advancement blend is the mixture of
explicit apparatuses, strategies, and channels utilized by organizations to
offer the items to the client. The advancement blend is a noteworthy method to
feature the results of any organization before an immense client base. The
advancement blend causes the organization to expand the deals and hang out in
the serious commercial center. There is the massive significance of the
showcasing blend in boosting the advancement cycle of any organization. The
five basic components of the limited time blend
Ques.3. b. By what method will you advance the brand M/s
Toys and Joys on the web?
Presentation
The advancement of items, among the
expansive base of clients in the serious market, has become simpler these days
for the organizations because of the coming of the web. The web assumes a
critical part in advancing the items and advocate the items among the clients.
Each business house needs to bring its image mindfulness up in the advanced
advertising stages to get their item sold at an early period. There are
numerous courses through which the brand and its items' range can be advanced
on the web. At this period, advancing the brand and items over online stages
can be a successful route for the organization to increase its deals.
Dear
students, get fully solved assignments
by professionals
Do
send your query at :
or
call us at :08263069601
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