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SUBJECT :Marketing Management
Total
Marks: 80
Name :
Marks : 80
Course : Specialisation
Subject : Marketing Management
N. B.: All Questions are Compulsory
Each Question Carries Equal Marks
Q.1
R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian
market. As a marketing manager which steps would you like to take while
launching this product? How will you conduct the test marketing for this
product. Make necessary Assumptions and justify your answer. (10 marks)
Answer:Launching a new product or service isn’t what is used to be. In the
"good old days," you could hire a PR agency to craft a press release
and set up a press tour. Before the big launch date, you would hit the road and
meet with reporters from all the important press outlets. Then on launch day,
you could sit back and watch the articles roll in. In those days, reporters
might even spend a few days fact-checking and talking to customers before
filing their stories.
For good or bad, those days are gone. Today,
the pace of news is limited only by the speed of light. The new media landscape
incorporates far fewer major outlets; rather, it is made up of a smaller number
of slimmed-down
Q2.
“Ware – housing decision are growingly becoming more critical” . Discuss
quoting examples (10 marks)
Answer: Warehousing is no longer an unsophisticated business. Operators need to
embrace technology and understand it.As the omnichannel space matures,
warehousing and technology are increasingly connected. Companies have an
abundance of options in terms of materials handling systems, infrastructure,
mobility hardware, and software to plug and play different functionalities.
Organizations today are facing a
Q3.
What do you mean by the term Physical Distribution? Explain briefly the nature
& importation in the sphere of physical distribution (10 marks)
Answer: Physical
distribution is the group of activities associated with the supply of finished
product from the production line to the consumers. The physical distribution
considers many sales distribution channels, such as wholesale and retail, and
includes critical decision areas like customer service, inventory, materials,
packaging, order processing, and transportation and logistics. You often will
hear these processes be referred to as distribution, which is used to describe
the marketing and movement of products.
Accounting for nearly half of the entire
marketing budget of products, the physical distribution process typically
garnishes a lot of attention from business managers and owners. As a result,
these activities are often the focus of
Q4.
Explain Co-branding (10 marks)
Answer : What is Co-branding
Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product has to be kept in mind. Example of co-branding - Citibank co-branded with MTV to launch a co-branded debit card. This card is beneficial to customers who can avail benefits at specific outlets called MTV Citibank club.
Types of Co-branding
Q5.
Advertisement expenses are usually wasteful, with no guarantee of enhanced
sales or higher loyalty from among the target audience” .Do you agree with this
statement ?Present your view – point. (10 marks)
Answer: In a competitive economy, companies seek to persuade consumers to buy
their products or to avail their services. It is impractical to think that
companies should only stock their warehouses and wait for consumers to come
knocking on their doors. If this is what businesses did, there would be an
economic waste in terms of products being produced but not being bought.
The critics of advertising attack the form of
Q6.
Present the major. issues affecting “costs’ in the context of Inventory ,
management. Explain your views citing examples(10 marks)
Answer
: When managing your inventory processes, there are a variety of
factors which you need to consider. Both external and internal factors can affect
inventory management in different ways, and it is important to be aware of
these variables. Let’s look at the main factors that can affect inventory
processes.
1.
Financial Factors
Q7.
Define the term Marketing Mix. Explain the significance of appropriate
marketing mix in the present competitive environment. Cite examples to support
your answer. (10 marks)
Answer: Marketing strategy has the fundamental goal of increasing sales and
achieving a sustainable competitive advantage. Marketing strategy includes all
basic, short-term, and long-term activities in the field of marketing that deal
with the analysis of the strategic initial situation of a company and the
formulation, evaluation and selection of market-oriented strategies and
therefore contribute to the goals of the company and its marketing objectives.
The distinction between “strategic” and
“managerial” marketing is commonly used to distinguish "two phases having
different goals and
Q8.
Explain Warehousing and Inventory Decisions
Answer : Warehousing and inventory control systems help a business monitor and track the amount of raw materials, finished goods and work in process the company has on hand at all times. Businesses rely on the information in the inventory control system to make decisions on stock purchases, production schedules and warehousing needs. Accurate inventory systems help small businesses keep costs low and efficiently deliver products to meet customer demand.
Quality
Inventory control systems monitor quantities,
Dear students, get assignments and Case studies
get solved by professionals
Do send your query at :
or call us at :08263069601
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