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NMIMS Global
Access
School for
Continuing Education (NGA-SCE)
Course: Strategic Management
Internal
Assignment Applicable for September 2020 Examination
Assignment
Marks: 30
Instructions:
· All Questions carry equal
marks.
· All Questions are compulsory
· All answers to be explained in
not more than 1000 words for question 1 and 2 and for question 3 in not more
than 500 words for each subsection. Use relevant examples, illustrations as far
aspossible.
· All answers to be written
individually. Discussion and group work is not advisable.
· Students are free to refer to
any books/reference material/website/internet for attempting theirassignments,
but are not allowed to copy the matter as it is from the source of reference.
· Students should write the
assignment in their own words. Copying of assignments from otherstudents is not
allowed.
· Students should follow the
following parameter for answering the assignment questions.
|
For Theoretical
Answer |
|
For Numerical
Answer |
||
|
Assessment Parameter |
Weightage |
Assessment Parameter |
Weightage |
|
|
Introduction |
20% |
Understanding and usage of the formula |
20% |
|
|
Concepts and Application related to the
question |
60% |
Procedure / Steps |
50% |
|
|
Conclusion |
20% |
|
Correct Answer & Interpretation |
30% |
Ques.1. South Korean automotive major
Kia motors are exploring the possibility of shifting its automotive plant from
Andhra Pradesh to Tamil Nadu, India. Assuming that this shift does indeed
happen to Sriperumbudur near Chennai, perform a Stakeholder analysis comprising
of 3 steps & outline all the processes that you shall follow as a
consultant to Kia Motors to satisfy the needs of all stakeholders. (10 Marks)
Answer: Introduction
The internal people and team who are
involved in the organizational project are called the stakeholder. The
stakeholder analysis refers to the identification of the people who will be
grouped as per their level of involvement, influence, and interest in the
project. The stakeholder analysis is
quite useful and beneficial for the company as it enables the management body
of the company to
Ques.2. Monnalisa is one of the
leading Italian single brand company of children's clothes that wishes to enter
India's retail market. Conduct a PESTLE analysis for Monnalisa in India &
suggest whether Monnalisa should enter India or otherwise. (10 Marks)
Answer: Introduction
India is considered the most significant
contributor in the kid's apparel sector across the world. India is the country
which boasts of producing unique apparel products for the past two thousand
years. As per the latest report, India has achieved a value of $14.9 billion in
the kids' apparel sector. Therefore, the kids' apparel sector in India has been
steady and performing well for years. However, it
Ques.3. You are the
Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary Mush Mushi India
has managed to gain only under 2% of the market share so far & Competitor
brands such as Maruti & Hyundai account for 45% & 15% of the market
shares respectively.
a. What turnaround
strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5
Marks)
Answer : Introduction
The turnaround strategy is a part of
retrenchment strategy followed by the corporation when the management body of
the corporation thinks that decision made by them earlier was wrong and such
decision needs to be corrected before the further damages occur to the
company. There are turn around
strategies through which, the Mush Mushi India will be able to tide over the
profitability
b. In your opinion, would it be
considered appropriate to pursue a Combination Strategy? State your response
with appropriate justifications & reasons. (5 Marks)
Answer : Introduction
The
organization broadly uses the Combination Strategy intending to expand its
boundary by retaining its position in the market. The grand strategies, such as
stability, expansion, and reduction, are unitedly used and implemented by the
organization to improve their performance. As far as the present case study is
concerned, it will be better for the Mush Mishi India to adopt the Combination
Dear
students, get fully solved assignments
by professionals
Do
send your query at :
or
call us at :08263069601
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