Course: Services Marketing

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Course: Services Marketing

Internal Assignment Applicable for December 2015 Examination

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.

·       All Questions are compulsory.

·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

·       All answers to be written individually. Discussion and group work is not advisable.

·       Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

·       Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

·       Students should follow the following parameter for answering the assignment questions.

Question. 1. Patanjali is in the process of setting up restaurant chain. Suggest suitable Elements of Physical Evidence during the launch of restaurants (10 Marks)

Answer: Introduction: Patanjali is quite popular brand. It is now proceeding towards different business markets. Setting up the chain of restaurant is not really very easy thing to do. There are certain parameters that need to be followed and there are the requirements of physical evidence elements during the launch of restaurant to ensure the

Question. 2. Prepare a Service Blue print with a diagram for any brand in the banking industry (10 Marks)

Answer: Introduction: Banking industry requires proper management and maintenance. There are so many things that can go wrong quite easily that is why every single step requires extra care and attention of experts.

Service blueprints were first depicted by Lynn Shostack, a saving money official, in 1982 in the Harvard Business Review. They've progressed toward becoming promoted in the course of the most recent couple of years as administration

Question. 3. Read the following Case & solve the questions given:

‘Strides’ is a leading shoe store in South Mumbai. The products are slightly high priced & in addition to the up market clientele, they also have a huge customer base of middle income group who are attracted to the products because of their superior quality & durability. The products range from office going & party wear to casual foot ware for both men & women. The store also has an entire section for kids. Excellent service & quality products has made ‘Strides’ one of the most reputed shoe store in the locality.

The management of the store has been planning to venture into an allied business of a ‘Shoe Laundry’ but is doubtful about its success in the market where the concept is relatively new. Repairing of shoes is basically done at the local corner cobbler & in such a situation ‘Shoe Laundry’ will be a concept that would have to be explained to the people. The service would include professional cleaning, washing, airing & repairing of shoes. The management wants to hire an outside agency to find the feasibility of such a venture. They would also like to find the profile of the consumers who will try out for such a service.

You are the director of the market research firm that has been selected to undertake the study.

Questions:

a) In your opinion, what strategy should Strides adopt? Should it go for ‘Shoe Laundry’ or expand ‘Strides’? (5 Marks)

Answer: Introduction: Since the company, Strides, is already in the shoe business, it becomes really very easy for them to understand the potential and possibilities of the market therefore there is no doubt that the expansion of the business is quite advantageous. However, there is always space for variety in the market.

Concepts and Application

If Strides decides to choose Shoe Laundry then there will be many advantages which can lead to the success of this plan. Basically, the company

b) What should be the strategy, if ‘Strides’ wants to expand? (5 Marks)

Answer: Introduction: If Strides makes the decision to expand the company then there will be many advantages of it. Since the company is already established, it will give them advantage of previous customers which will be the biggest plus point in their new business success and that will help them to get better results with less efforts.

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Send your semester & Specialization name to our mail id :

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