MK0013-Marketing Research

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	MBADS (SEM 3/SEM 5),MBAFLEX/ MBA (SEM 3)
SUBJECT CODE & NAME	MK0013-Marketing Research
BK ID	B 1711
CREDIT & MARKS	4 Credits, 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Differentiate between pure and applied research.

a. Pure research

Answer: Pure research (also known as “basic” or “fundamental” research) is exploratory in nature and is conducted without any practical end-use in mind. It is driven by gut instinct, interest, curiosity or intuition, and simply aims to advance knowledge and to identify/explain relationships between variables. However, as the term “fundamental” suggests, pure research may provide a foundation for further, sometimes applied research.

Pure research is driven by interest or curiosity

b. Applied research.

Answer: In general, applied research is not carried out for its own sake but in order to solve specific, practical questions or problems. It tends to be descriptive, rather than exploratory and is often based upon pure research. However, the distinction between applied and pure research may sometimes be unclear; for example, is research into the genetic codes of plants being carried out simply to advance knowledge or for

Question. 2. Write short notes on:

a. Primary Data

Answer: Primary data is original research that is obtained through first-hand investigation, while secondary data is research that is widely available and obtained from another party. Primary data includes information collected from interviews, experiments, surveys, questionnaires, focus groups and measurements. Secondary data can be found in publications, journals and newspapers.

b. Secondary Data

Answer: Secondary data refers to data that was collected by someone other than the user. Common sources of secondary data for social science include censuses, information collected by government departments, organisational records and data that was originally collected for other research purposes. Primary data, by contrast, are collected by the investigator conducting the research.

Secondary data analysis can save time that would otherwise be spent collecting data and, particularly in the case of

Question. 3. Write short notes on:

a) Exploratory research design

Answer: Exploratory research is research conducted for a problem that has not been clearly defined. It often occurs before we know enough to make conceptual distinctions or posit an explanatory relationship. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research

b) Conclusive research design

Answer: Conclusive research design, as the name implies, is applied to generate findings that are practically useful in reaching conclusions or decision-making. Conclusive research design usually involves the application of quantitative methods of data collection and data analysis. Moreover, conclusive studies tend to be deductive in nature and research objectives in these types of studies are achieved via testing hypotheses.

Question. 4. Define the term 'sampling' and explain the importance of sampling in marketing research.

Answer: Brooke is a psychologist who is interested in studying how much stress college students face during finals. She works at a university, so she is planning to send out a survey around finals time and ask some students to rank on a scale of 1 to 5 how stressed out they are.

But which students should she survey? All of the

Question.5. Analyse the steps involved in hypothesis testing.

Answer:A hypothesis test is a statistical test that is used to determine whether there is enough evidence in a sample of data to infer that a certain condition is true for the entire population.

A hypothesis test examines two opposing

Question. 6. What are the characteristics of a report?

Answer: When you write a business report, focus on the subject at hand. Information included in the document should be accurate, relevant and informative to its readers. When reading a report to gain a deeper understanding of an issue, a businessperson shouldn’t have to sift through paragraphs of filler content. A good report speaks to the reader in terms she can understand.

Clearly Defined Purpose: The purpose of a report should be clear to the reader from the beginning. The purpose should be stated in the title of

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )