Elective: Mass Communication (Part -2)

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Elective: Mass Communication (Part -2)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1.       Explain the elements in the communication process.

Answer: Seven major elements of communication process are: (1) sender (2) ideas (3) encoding (4) communication channel (5) receiver (6) decoding and (7) feedback.

Communication may be defined as a process concerning exchange of facts or ideas between persons holding different positions in an organisation to achieve mutual harmony. The communication process is dynamic in nature rather than a static phenomenon.

2.       Explain the emergence of the computer and interlinked computer networks, such as the Internet, has created a new channel for machine-assisted and mass communication.

Answer:

3.       What is yellow journalism, and explain whatever its faults, it sold newspapers.

Answer: Yellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.

4.       Explain the significant development in radio with the successful emergence of FM.

Answer:In the mid-30s, Major Edwin Armstrong, an inventor who had already devised a successful circuit to improve AM radio, came up with a whole new approach to transmitting radio signals. Armstrong was clearly a technical genius. Although his life was cut short, he's still considered the most prolific inventor in radio's history.Even though he had improved AM radio in significant ways, Armstrong was well aware of AM radio's major limitations:

·         Static interference from household

5.       Explain and analyze media, telecommunications and computing/information systems, that have long been associated with economic development and social/cultural change.

Answer:

6.    How mass media affect our perception of reality.

Answer:The U.S. mass media were focused on sports, the lives of various celebrities, and a Congressman’s relationship with a missing staff member just before September 11. Then everything changed. A skyscraper complex, militant group, and distant country suddenly dominated mass media as people sought to understand what had occurred, what to make of passenger planes turned into missiles, and who to trust for credible information on terrorism.  That dramatic shift in media emphasis is an excellent recent example of how mass media

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