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Elective: Mass Communication (Part -1)
Attend any 4 questions. Each
question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Explain whether the
torrents of information by electronic and telecommunication wizard, can be
digested and understood by the people and whether media practitioners and users
will become masters of the communication process and harmonize them with their
environment and culture.
Answer:
2. Communication process is
a two-way process. Unless there is feedback, the quality of effectiveness of
broadcasts cannot be known. Explain the purpose of an Audience Research Wing.
Answer:
Q. 3. Explain the functions of a news agency and its difference from a
news paper..
Answer:A news agency is an organization that gathers news reports
and sells them to subscribing news organizations, such as newspapers,
magazines, and radio and television broadcasters. A news agency may also be
referred to as a wire service, newswire, or news service.
There are many news
agencies around the world, but three are global news agencies with offices in
most countries of the world and cover all areas of
Answer: Communication involves the imparting or interchanging
thoughts, opinions, or information among people by speech, writing, or signs.
People communicate in different ways.
Verbal: Verbal communication entails the use of words in delivering
the intended message. The two major forms of verbal communication include
written and oral communication.Written communication includes traditional pen
and paper letters and documents, typed electronic documents, e-mails, text
chats, SMS and anything else conveyed through written symbols such as language.
This type of communication is indispensable for formal business communications
and issuing legal instructions.
Q. 5. Explain the purpose of mass communication in business.
Answer:Mass media is increasingly prevalent in 21st century
society. From Facebook to Twitter and everything in-between, small business
owners are connected to their stakeholders more than ever before. It is no
surprise then that small businesses are utilizing these contemporary forms of
mass communication to share news, information and opinion. These functions of
mass communication enable your small business to reach new customers and keep
existing customers engaged.
News and Information: While websites such as Facebook and Twitter
are known as "social networking" platforms, they are also important
outlets in
Q. 6. How can media communication trends and technologies contribute to
education and poverty reduction? Explain.
Answer:Information and Communications Technology (ICT) can reduce
poverty by improving poor people’s access to education, health, government and
financial services. ICT can also help small farmers and artisans by connecting
them to markets. It is clear that in rural India -as well as in much of the
developing world- realization of this potential is not guaranteed. This paper
outlines a simple model to explain why a digital divide may exist between rich
and poor.
Low-cost access to
information infrastructure is a necessary prerequisite for the successful use
of ICT by the poor, but it is not sufficient. The
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
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