Elective: Advertising Management

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Elective: Advertising Management

Q. 1.       Advertising management is an inseparable part of the marketing department. Justify and Explain.

Answer:Advertisement has become an integral part in today’s marketing scenario. In earlier times, advertisement was not given as much emphasis as it is being given today. The Institute of Practitioners in Advertising defines the term as: “advertising presents the most persuasive possible selling message to the right prospects for the product or service at the lowest possible cost”. Here we have a combination of creativity, marketing research & economic media buying. Advertising may cost a lot of money but that cost is justified if it works effectively and economically.

Advertising presents and upholds the ideas, commodities and services of a recognized advertiser, which provides as a communication link between the producer and the potential buyers. It gives the information to the would-be buyers who are

Q. 2.       The responsibility of the media is to contribute to the authentic & integral development of persons and to foster the well being of society. What are the effects of Advertising?Explain.

Answer:Every time you switch on the TV and you will see some products being pushed on you with some assurance. This is advertising. Your mind is being sold to these advertisers. Advertising is the promotion of product or services. This gives companies a way to expose their products to people and hence maximize their sales. With out advertisement not a single farm or company can grow in this world of competition.

Advertising is the mostly debated topic now. Like every other thing it has also some positive as well some negative points. If it has some positive aspect of social and economical impact on society then it do have some negative impact also. Advertising a public welfare program has positive social impact whereas exposing woman in an

Q. 3.       Explain government advertising and its types.

Answer:Government advertising in one year doesn’t guarantee improved public sentiment in the quarter following that fiscal year. There are lots of reasons for this. One of them is the newspaper story I linked to at the top, i.e. launching government advertising campaigns when they lack public support creates their own opposition that probably drowns out any gain a government might make in convincing citizens that they’re “doing a great job!” There are other reasons as well and I stumbled across five of them in a very interesting report in the Provincial Archives of Alberta during my dissertation research. It was written by Frank Calder, then the head of the Alberta’s government public affairs agency and it was meant for incoming premier Don Getty in 1985. He was warning the new premier not to heed advice by people within his

Q. 4.       What are the merits of direct mail advertising? Explain the rules for successful direct mailing.

Answer:Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order form and prepaid envelope. Small companies will also advertise in direct-mail magazines or inserts with other companies to save on costs. A number of benefits accrue to using direct-mail advertising.

Merits of direct mail advertising

Highly Targeted: One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor such the Direct Marketing Association or Dun and Bradstreet. For

Q. 5.       What are the functions of an advertising agency?Explain.

Answer:Advertising agency is an independent service-rendering organization. It delivers various services and performs many functions for its clients, who are advertisers. It is mainly involved in activities like planning, preparing and placing of ads in media. It also performs non-advertising functions for them. It offers them advisory and creative services. It does so to make a profit.

Following image depicts the major functions of advertising agency.

1. Attracting clients: Advertising agency needs clients (advertisers). Without them, it cannot survive. Ad agency always tries to attract clients usually

Q. 6.       Explain the guidelines to make advertising more cost effective.

Answer:There are many things you can do in the way of advertising, promotion, and publicity that cost little or nothing. And when you become successful enough to be able to afford more sophisticated ad techniques, there are ways of measuring to some extent just how effective these methods are in terms of your business growth. As always, the chief concern is that the advertising do what it is intended to do: cause more people to purchase more from your business.

Cultivate Referral Business

Effective advertising does not need to cost a fortune, provided you

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