MI0039- E-COMMERCE

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ASSIGNMENT

DRIVE	SPRING DRIVE 2015
PROGRAM	MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDISMN (SEM 2)
SUBJECT CODE & NAME	MI0039- E-COMMERCE
BK ID	B2015
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. Explain how E-Commerce has contributed to the changing landscape of business

Answer:Traditional companies proud of the costly infrastructure and processes implemented through years of painful implementation and careful thinking are finding themselves being out-matched by smaller, leaner companies, even startups, based on the eCommerce model. eCommerce allows new startups to grab a hold of market share previously held by traditional companies very quickly as, in most cases, they do not carry inventory

Q. 2. Write note on the status of e-commerce in India

Answer:India has an internet user base of about 243.2 million as of January 2014. Despite being third largest userbase in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point.

In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. However, COD may harm e-commerce business in India in the long run and there is a need to make a shift towards online payment

Q. 3. a. What is Market Segmentation?

Answer:Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for

Q. 3. b. Describe the basis for market segmentation on the web

Answer: A core component of any web-based business plan should be a market segment analysis. Segmenting your market into different targets can help you better define not only your competition, but other products that are targeting your consumers' dollars. In turn, this analysis will show you where to focus your online marketing efforts.

Step 1: Define the parameters of your markets. These parameters will depend on your specific product or service. For example, if your web product

Q. 4. a. What are the limitations of Online Publishing?

Answer: While the information available online is staggering, even in our technological age, we cannot forget to mention the fact that not everyone in this day is ready to sit down at a computer screen and read for any great deal of time.

Reaching your Audience: Audience is a

b. Discuss the different approaches of Online Publishing.

Answer: The Web may have blossomed because of peer-to-peer publishing, but judg-ing from recent product offerings, there is an enormous groundswell of in-terest among both commercial and corporate publishers in the Web.Initially, growth in the online publishing marketplace was driven by the potential of new interactive technologies and applications. The promise of new interactive publishing  captured the imagination of both content providers and the public.

Q. 5. a. Elucidate the process of Electronic payment

Answer:When a customer orders a product from a payment gateway-enabled merchant, the payment gateway performs a variety of tasks to process the transaction.

1)      A customer places order on website by pressing the 'Submit Order' or equivalent button, or perhaps enters their card details using an automatic phone answering service.

2)      If the order is via a website, the customer's web browser encrypts the information to be sent between the browser and the merchant's webserver. In between other methods, this may be done via SSL (Secure Socket Layer) encryption. The payment gateway may allow transaction data to be sent directly from the customer's browser to the gateway, bypassing the merchant's systems. This

3)       

4)       

b. Explain the different types of E-Payment Standards

Answer:

1)      ACH payments are electronic credit and debit transfers, allowing customers to make payments from their bank accounts for utilities, mortgage loans, and other types of bills. ACH stands for Automated Clearing House and most payment processors offer ACH payment options to their customers, especially for monthly- and subscription-based transactions. Most payment

Q. 6. a. Explain various components in the layout of online stores.

Answer:Imagine walking into an electronics or jewelry store with some of the most amazing products you’ve ever seen. Everything this store offers is unique. The people seem kind. The prices are right. But the store itself is very drab and almost looks like a warehouse, and you can’t find anything. It makes you wonder where these people came from and if their goods were stolen or not.

A template is like that brick-and-mortar storefront.

b. What is price skimming?

Answer:Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk costs quickly before competition

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

Call us at : 08263069601