MK0017- E-MARKETING

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DRIVE
WINTER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME
MK0017- E-MARKETING
BK ID
B 1810
CREDIT & MARKS
4 Credits, 60 marks


1Define E-Customers with some examples. Also explain the Online buying process.

2An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

3Discuss the major legal and ethical issues in e-marketing.

4What is e-mall? Explain the various types of online stores in an e-mall.

5Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

6Discuss the selling methods and sales promotion of E-marketing.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601


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