International Management

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NAME ………………………………..

BATCH……………………………….

ENTROLLMENT NO. ………….

International Management

Each assignment carries 25 marks

Answer any 2 questions from the following :

Q1 ) Discuss the international marketing strategies. How is it different from domestic marketing strategies?

Answer: International marketing refers to marketing of goods and products by companies overseas or across national borderlines. The techniques used while dealing overseas is an extension of the techniques used in the home country by the company.

Selling usually centres on the needs of the seller whereas marketing focuses on the needs of the customer (buyer). The aim of business is to attract and retain a customer, which can be done through price competition and product differentiation.

International marketing can be defined as marketing of goods and services outside the firms home country. International marketing

Q2 ) How can managers in international companies adjust to the ethical factors influencing countries? Is it possible to establish international ethical codes? Briefly explain.

Answer: Ethics can be defined as the evaluation of moral values, principles, and standards of human conduct and its application in daily life to determine acceptable human behaviour.

Business ethics pertains to the application of ethics to business, and is a matter of concern in the corporate world. Business ethics is almost similar to the generally accepted norms and principles. Behaviour that is considered unethical and immoral in society, for example dishonesty, applies to business as well.

Managers are influenced by three factors affecting ethical values. These factors have unique value systems that have varying

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