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Master
of Business Administration- MBA Semester 3
Drive-
fall 2014
(Book
ID: B 1711) Assignment (60 marks)
MK0013-
MARKET RESEARCH
Q1. Define Research and its
characteristics. Also explain any seven types of research. (Definition and
characteristics of research, types of Research) 3, 7
Answer:
"Research and experimental
development (R&D) comprise creative work undertaken on a systematic basis
in order to increase the stock of knowledge, including knowledge of man,
culture and society, and the use of this stock of knowledge to devise new
applications." It is used to establish or confirm facts, reaffirm
the results of previous work, solve new or existing problems, support theorems,
or develop new theories. A research project may also be an expansion on past
work in the field. To test the validity of instruments, procedures, or
experiments, research may replicate elements of prior projects, or the project
as a whole.
Q2. Explain the various types of
Consumer and Business to Business (B2B) market research. (Types of Consumer market
research, Types of B2B market research) 6, 4
Answer:
Types of Consumer market research
Table:
Types of Consumer Market Research
|
Types of consumer
research
|
Purpose
|
Q3. Discuss the various Techniques of
Sales Analysis and forecasting in estimating the current market demand.
(Qualitative techniques, quantitative techniques) 5, 5
Answer:
Forecasting techniques used for
estimating demand
An organisation can predict sales either by
predicting market sales and by deciding what share will be of the company or by
forecasting the share of the company. Let’s understand the process of
forecasting.
The process: In
the forecasting process, we need a chain of procedures to forecast. It starts
with the objectives which are determined. For example, the demand objective of
a company can be met by estimating the demand of t
Q4. Discuss the Various techniques of
Probability sampling techniques in detail with examples. (Definition of
probability sampling, techniques of probability sampling) 2, 8
Answer:
Probability Sampling
In a probability sample, every unit in the
population has equal chances for being selected as a sample unit. Probability
sampling includes random sampling (stratified random sampling and systematic
sampling), cluster sampling, and multistage sampling.
Q5. Explain the process of sampling and
classification of non- probability sampling techniques. (Definition of
sampling, process of sampling, classification of non-probability sampling) 1,
5, 4
Answer:
Definition of sampling
Sampling is the process of selecting a suitable
sample, or a representative part of a population for the purpose of determining
characteristics of the whole population. The main aim of sampling is to draw
inferences about populations from samples, rather than a complete enumeration
(a census) of the population. To study a portion rather than the whole is
cheaper and more convenient.
A population is a group of persons, individuals,
items or objects from which samples are taken for measurement.
Q6. Discuss the features of online
marketing research and its types. (Definition, Features, types) 2, 3, 5
Answer:
Online Marketing Research
A survey or research is a term which means
analyzing the latest trends and collecting the related facts and figures for a
particular research. Online marketing research is the process by which
companies use the Internet to gather data to evaluate how well a product or
service is selling to consumers.
Online survey
It is one of the latest research styles. Internet
is the key factor that helps in conducting online surveys. They help in
providing the infor
Dear
students get fully solved SMU MBA Fall
2014 assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
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