ML0017 - Mall Management

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Summer 2013

Master of Business Administration- MBA Semester 4

ML0017 - Mall Management

Q1. Analyse the economic factors that affect the commercial real estate market in India?

(Detailed explanation on economic factors – 10 marks)

Answer : Economic factors that affect the commercial real estate market in India:

Recent real estate statistics in India prove beyond doubt that property valuations have taken a turn for the better. The real estate sector definitely is on the rise, with the growth thrust being provided by important factors such as demographics, interest rates, location and the state of the economy, which affect the prices of property in the country. Correct insights in regards to the right time for purchase of property, price escalations, recessions in the real estate market and other indicators, help in making valuable purchase decisions. So, what are these factors which drive real estate prices in the subcontinent?

Q2. Elaborate the types of Psychographic Segmentation.

(Detail explanation on concept of Psychographic Segmentation – 3 marks, Its main types – 7 marks)

Answer : Psychographic Segmentation:

Psychographic segmentation is sometimes also referred to as behavioural segmentation. This type of segmentation divides the market into groups according to customers’ lifestyles. It considers a number of potential influences on buying behaviour, including the attitudes, expectations and activities of consumers.  If these are known, then products and marketing campaigns can be customised so that they appeal more specifically to customer motivations.

Q3. Explain the concepts: (i) Build to sell (ii) Build to rent

(Detail explanation on Build to sell concept – 5 marks, Detail explanation on Build to rent concept – 5 marks)

Answer : Build to sell :

The “build to sell” approach represents an all or nothing proposition. Go big or go home. Boom or bust. Once infused with venture capital, the focus must be on a liquidity event. The pressure mounts to demonstrate double or triple digit growth. Sometimes this growth comes at the expense of smart long-term decision-making because the five year time horizon isn’t as important as the 6 or 12 month one. For the build to sell company that goes the IPO route, this pressure becomes even more intense as quarterly numbers suddenly get made public and everyone will be focused on whether those numbers are hits or misses.

Q4. Briefly describe the 10 steps of hazardous material management.

(Detail explanation on 10 steps – 9 marks, Hazardous Material data sheet diagram – 1 mark)

Answer : Steps of hazardous material management:

Step 1: Evaluate Your Waste:

Every business is required to evaluate its waste to determine if any is hazardous. A waste is hazardous if:

• The waste is listed in the Minnesota Hazardous Waste Rules. Check with your county hazardous waste office.
• The waste is ignitable, corrosive, reactive, lethal and/or an oxidizer (read your material safety data sheets and container labels carefully).
• The waste fails the Toxic Characteristics Leaching Procedure (TCLP), a laboratory test that determines the toxicity level of a substance.

Q5. What are the three main factors that influence maintenance of a mall? 10 Marks

(Detailed explanation of 3 factors - 10 marks)

Answer :  Main factors that influence maintenance of a mall:

Regular maintenance is essential to work environment profitable and reliable. Lack of maintenance or inadequate maintenance can lead to bad impact of the mall. Maintenance is carried out in all sectors and all workplaces.

1. Accessibility, Visibility and Traffic:

Don't confuse a lot of traffic for a lot of customers. Retailers want to be located where there are many shoppers but only if that shopper meets the definition of their target market. Small retail stores may benefit from the traffic of nearby larger stores.

Q6. Describe the 5 stages of emergency response in a mall according to FEMA.

(Detail explanation of five stages - 10 marks)

Answer :  Stages of emergency response in a mall according to FEMA:

1. Protection (prevention):

Action taken to avoid and incident.  Stopping an incident from occurring.  Deterrence operations and surveillance.

Certain strengths and weaknesses at your site will either help or hinder your emergency response. It's important to know what they are. Find out:

•             What fixed fire protection is provided? Is it in service?

•             Do employees know the locations of fire extinguishers and fire hose stations and how to use them?

•             What processing or storage hazards exist?

•             What type of natural hazard is the site exposed to? (There is probably more than one.)

               Dear students get fully solved assignments

Send your semester & Specialization name to our mail id

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