BBA101 - Communication Skills

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Summer 2013

Bachelor of Business Administration – BBA Semester 1

BBA101 - Communication Skills – 4 Credits

(Book ID: B1497)

Assignment - 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Communication is the lifeblood of a business organisation. Explain the role of Communication in Business. What are the various barriers to Communication?

(Meaning – 1 mark, Role – 5 marks , Barriers- 4 marks)10 marks

Answer : Communication :

The real meaning of communication is getting the receiver and the sender tuned together for a particular message. Communication takes place when one person transfers some understandable data to another person. It also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more persons.

Role of Communication in Business:

Q2. Writing effectively is a skill, which can be learnt and perfected. Explain the general principles of Effective writing. What are the various techniques to improve your writing skills?

(Principles- 6 marks, Techniques- 4 marks)10 marks

Answer : General principles of Effective writing:

1.Lead in:

Your first concern in improving the readability of your nonfiction writing is to choose the right word. Your writing should use words most closely conveying the meaning of your thoughts. Flowery words and jargon should be avoided, if possible, say what you have to say simply and clearly.

To achieve clarity in your writing you have to be clear

Q3. Explain the importance of Business Letters. Differentiate between Personal and Business Letters.

(Importance- 5 marks, Differences- 5 marks)10 marks

Answer :  Importance of business letters :

he business letter is the ambassador of business. It helps to create communication between business firms. The following points highlight about the importance of business letter:

1. Advanced Communication System:

Q4. A good structured report helps the management to take vital decisions in an organized manner. Describe the structure and the steps involved in writing a good report.

(Structure-5 marks, Steps- 5 marks)10 marks

Answer : Structure of a good report :

In business, the information provided in reports needs to be easy to find, and written in such a way that the client can understand it. The structure of a report and the purpose and contents of each section is shown below.

1. Introduction :

This is the first section of the report and is easiest to write

Q5. Different purposes of reading require different methods of reading. Describe the various ways of reading. What are the techniques that you can use to improve your reading?

(Types – 5 marks, Techniques -5 marks)10 marks

Answer :  Ways of reading:

We read in different ways, depending on the purpose for which we are reading a text. Let us a look at few types of reading.

1. Extensive Reading:

As we have already mentioned, our way of reading is

Q6. A candidate is required to maintain certain characteristics to ensure that he gets the job he has applied. State the characteristics. Identify the techniques which should be used by the interviewee to get a good job.

 (Characteristics - 5 marks, Techniques -5 marks) 10 Marks

Answer : Characteristics to get the job :

An interview means a face to face interaction between the interviewer and the candidate/candidates so as to obtain desired information from him/them. It can also be defined as a way of exchanging meanings between individuals by using a common set of symbols. Interviews generally

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id

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