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Feb/Spring 2013
Bachelor of Business
Administration-BBA Semester 5
BB0024– Introduction
to International Marketing - 4 Credits
(Book ID: BO103)
Assignment (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Name and explain with suitable examples, three reasons why
international marketing is more challenging than domestic marketing. [10 Marks]
Answer :
Q.2 What are the relative advantages and disadvantages of
standardization and adaptation? Explain with suitable examples. [10 Marks]
Answer :
Q.3 Suggest five different ways in which India could improve its image
as an exporter in international markets, explaining why? [10 Marks]
Answer :
Q.4 Name five different characteristics of the economic environment
that need to be analyzed by international marketers and their implications for
international marketing strategy. [10 Marks]
Answer :
Q.5 Describe any two aspects of the current Indian legal environment
and its implications for international marketers entering the Indian market for
the first time. [10 Marks]
Answer :
Q.6 Select a product of your choice to be introduced in the US market.
What are the cultural factors that would have to be considered in developing a
marketing strategy for this product? [10 Marks]
Answer :
Dear
students get fully solved assignments
Send
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