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Marketing Research
April 2024 Examination
1. Pizza hut is interested in expanding its menu to
include healthier options. Using techniques of new product development
elaborate on the steps that Pizza hut should follow to for launching new
products. (10 Marks)
Ans 1.
Introduction
In today's
rapidly evolving food industry, the demand for healthier options is escalating,
urging established brands like Pizza Hut to innovate and expand their menu
offerings. To remain competitive and cater to the changing consumer
preferences, Pizza Hut's initiative to include healthier options is not just
timely but essential. The process of introducing new products, especially in a
market dominated by established tastes and preferences, requires a strategic
and methodical approach. This involves a series of steps that are crucial in
ensuring the successful launch and sustainability of the new products in the
market. These steps include market research,
2. Microsoft is exploring opportunities to expand its
customer base internationally. How would you conduct market research to
identify potential target markets, cultural differences, and preferences for
technology products in different countries? Develop a market research process
to understand the reasons for the same.
(10 Marks)
Ans 2.
Introduction
In an era of
globalization and technological advancement, companies like Microsoft must
navigate a complex and dynamic international landscape to expand their customer
base. The quest to understand diverse markets across different countries
necessitates a comprehensive market research strategy that delves into varying
cultural nuances, consumer behaviors, and technological preferences. This
research is crucial not only for identifying potential target markets but also
for tailoring products and services to meet the unique demands of each region.
By leveraging a mix of traditional and innovative research methodologies,
businesses can gain insights into the intricacies of global markets, thus
fostering informed decision-
3. Levis is seeking to improve its data security,
transparency, and overall efficiency in its operations. However, the current
centralized systems pose significant risks of data breaches and lack the
ability to ensure seamless data sharing with stakeholders. To address these challenges,
the company is considering integrating blockchain technology into its
infrastructure. The problem statement is to identify the optimal approach to
integrate blockchain, ensuring data integrity, enhancing transparency, and
maximizing operational efficiency while considering potential implementation
challenges and costs. The company aims to explore blockchain's potential
benefits and limitations to make an informed decision about adopting this
innovative technology for its business processes.
a) Choose the appropriate research methodology for
conducting the research that would answer the mentioned business problem.
Elaborate the same along with justification. (5 Marks)
Ans 3a.
Introduction
Levi's
initiative to enhance data security, transparency, and operational efficiency
through blockchain technology represents a strategic move in the digital
transformation era. The company faces the intricate task of integrating a
decentralized technology into its existing centralized systems to mitigate
risks such as data breaches and inefficient data sharing. The challenge lies in
identifying the most effective approach to adopt blockchain technology,
balancing benefits against potential challenges and costs. A well-structured
research
b) Generate a questionnaire for conducting the survey on how
Levis can leverage the power of blockchain.
(5 Marks)
Ans 3b.
Introduction
Developing a
questionnaire to explore how Levi's can leverage the power of blockchain
technology is a critical step in understanding the specific needs, perceptions,
and expectations of stakeholders involved in this digital transformation. This
questionnaire aims to gather targeted insights from a range of respondents,
including technology experts, company employees, and possibly supply chain partners,
to assess the practicality, anticipated benefits,
Dear students, get fully solved assignments by professionals
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