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International Business
April 2024 Examination
1. After
achieving great success
in manufacturing textile
apparels in India,
your company is keen on expanding the business globally. Discuss the
challenges of marketing your product globally and suggest measures to overcome
them? (10 Marks)
Ans 1.
Introduction
The
globalization of business operations, particularly in industries like textile
apparel, has presented unique opportunities and challenges for companies
looking to expand their footprint beyond national borders. For a company that
has found success in manufacturing textile apparels in India, the transition
from a domestic market to an international arena is a significant step. This
move requires a strategic understanding of diverse market dynamics, consumer
behaviors, and regulatory environments. The global textile market is
characterized by intense competition, cultural diversity, and constantly
evolving fashion trends, which demands a nuanced
2) Economists such as Dani Rodrik and Ha Joon Chang
have argued that WTO only serves the interests of multinational corporations, undermines
local development, penalizes poor countries and is increasing inequality.
Comment on the above and suggest the changes in your opinion WTO should embark
on, so as to promote developing economies. (10 Marks)
Ans 2.
Introduction
The World
Trade Organization (WTO), established as the lynchpin of global trade
relations, aims to foster international trade and economic cooperation.
However, this noble pursuit has been marred by criticism from prominent
economists like Dani Rodrik and Ha Joon Chang. They contend that the WTO
predominantly caters to the interests of multinational corporations, at the
expense of local economies and development, especially in poorer nations. This
criticism hinges on the argument that the WTO’s policies inadvertently perpetuate
inequality, privileging the developed world while penalizing the developing
nations. This perspective demands a critical examination of the WTO’s
operational framework and its impact on global economic disparity. The
discussion around this issue is
3) Read the following case study carefully and then answer
the questions that follow: India's manufacturing infrastructure demonstrates
enormous capabilities to develop EVs and e-bikes at a reduced cost.
Subsequently, the government is doing its part by offering financial incentives
and subsidies for e-bike manufacturing. In spite of competition, you see that South
Africa has a huge potential and plan to expand your retail operations in South
Africa.
a) In your opinion, what are various Market Entry strategies
that you would like to approach for the launch of your products? (5 Marks)
Ans 3a.
Introduction
The burgeoning
electric vehicle (EV) and e-bike market in India, bolstered by substantial
manufacturing capabilities and government incentives, presents a unique
opportunity for expansion into new markets. South Africa, with its untapped
potential in the EV sector, emerges as an ideal candidate for such expansion.
However, entering a new market requires a well-considered strategy that
accounts for local market dynamics, consumer behavior, and
b) In your opinion what are what are various
incentives our government should offer to promote the use of EV vehicles and to
export them globally? (5 Marks)
Ans 3b.
Introduction
The shift
towards electric vehicles (EVs) represents a significant step in achieving
sustainable transportation. To accelerate this transition and establish a
global footprint in the EV market, it's crucial for governments to implement a
robust framework of incentives. These incentives not only stimulate domestic
usage of EVs but also bolster their export potential, positioning
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