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Business Strategy
MARKS: 100
Note:
1. Question No.1 carries 20 Marks and is
compulsory.
2. Attempt any five questions from question
from the rest. Each of these carry 16 marks.
Q.1 Write short notes on any FOUR of the following:-
1.Core Competencies and Distinctive Competencies
Answer: Core Competencies:
- Core competencies are the unique and
fundamental capabilities that define an organization's strategic identity
and drive its competitive advantage.
- These competencies are built on a
combination of knowledge, skills, technologies, and resources that are
deeply embedded in the organization's operations.
- Core
2.Real value of SWOT analysis
Answer: SWOT analysis is a
valuable strategic management tool that provides organizations with a concise
and comprehensive evaluation of their internal strengths, weaknesses, and
external opportunities and threats. In a 5 marks answer, the real value of SWOT
analysis can be summarized as follows:
- Strategic Insight (1 mark): SWOT analysis offers strategic
insight by enabling organizations to assess their internal
3.Market Development Strategies
Answer: Market development
strategies are growth-oriented approaches used by businesses to expand their
customer base and enter new markets. These strategies focus on finding and
capturing new customer segments or untapped geographical areas. In a 5 marks
answer, the key points of market development strategies are:
- Market Identification (1
4.Vision and Mission
Answer: Vision and mission
are critical elements of an organization's strategic framework that define its
purpose, direction, and long-term aspirations. In a 5 marks answer, the key
points about vision and mission are:
- Vision: A vision statement articulates the
organization's long-term aspirations and future desired state. It is an
5.Benefits of Strategic Approach
Answer:
6. Vertical Integration
Q.2 Describe Porter's five forces model.
Answer: Porter's Five
Forces model, developed by Michael E. Porter in his book "Competitive
Strategy," is a powerful tool used for analyzing the competitive forces
that shape an industry and determine its attractiveness and profitability. The
model helps businesses understand their competitive environment and make
informed strategic decisions. The Five Forces are as follows:
- Threat of New Entrants (4 marks): This force assesses the ease or
difficulty of new competitors entering the
Q.3 What is a differentiation strategy? In which circumstances do you
think company should adopt such strategies? Explain with relevant examples.
Answer: A differentiation
strategy is a strategic approach adopted by companies to create a unique and
distinct product or service that is perceived as superior by customers. In a
differentiation strategy, the company emphasizes the unique features,
attributes, or benefits of its offering, making it stand out in the market and
allowing the company to charge a premium price. The goal is to build a strong
brand image and customer
Q.4
(a)What is benchmarking? To what extent is relevant to industry in
decline phase?
Answer:
(b)"Vertical Integration
is an outdated strategic approach" Comment.
Answer:
Q.5 What are various ways to achieve cost advantage and gain cost
leadership position?
Answer: Achieving cost
advantage and gaining a cost leadership position is a strategic approach used
by companies to offer products or services at lower costs than their
competitors while maintaining acceptable profit margins. Cost leadership
enables companies to attract price-sensitive customers, expand market share,
and achieve long-term profitability. There are several ways to achieve cost
advantage and gain a cost leadership
Q.6 Between the GE Multifactor Matrix & the BCG Matrix, which one
do you think is superior tool and why?
Answer: Both the GE
Multifactor Matrix and the BCG Matrix are valuable strategic management tools
used for portfolio analysis. However, their applicability and superiority
depend on the specific needs and characteristics of the organization. Let's
compare both matrices to determine their strengths and weaknesses:
GE Multifactor Matrix:
- Scope of Analysis The GE Matrix
Q.7 What strategic options a
firm in a corrugated box manufacturing industry could pursue to be successful.
(Hint: A corrugated box manufacturing is typically a highly fragmented
industry)
Answer:
Q.8 Would you agree with the following statement?
"Tata Nano is the best value for money proposition today in the
entry level segment of the light passenger vehicles".
In case you agree or otherwise, please state the reasons.
Q.9 Globalization is the single most important factor, which has
affected Cement Industry during the past 3 to 5 years. Do you agree with this
statement? Why?
Answer:
Q.10 Describe Ansoff's product market expansion matrix and describe
various strategic approaches emanating there from.
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