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Marketing of Financial Services
December 2021 Examination
1. One of your clients wants to apply for a Home Loan in the
next 12 to 18 months. In 2020 during the pandemic, the client had lost his job
and delayed his credit card payments. The client is worried that this may
impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your
client to improve his credit score. (10
Marks)
Ans 1.
Introduction:
In a credit rating, a number between 300 and 850 determines
a character's creditworthiness. In general, the higher a borrower's credit
score, the more attractive they appear to potential creditors. Credit scores
are influenced by an individual's credit history, which consists of the number
of open debts and total
2. Develop a Public Relations campaign for a Bank of your
choice to highlight the “Digital Banking” edge that your Bank offers. (10
Marks)
Introduction:
Did what is known today as the
public family members become a formalized field of study in the early 20th
century? The definition of public relations has evolved into diverse methods as
public relations' features and generation have evolved. As early as the 19th
century, the meanings of press and exposure were the most prevalent. More
modern functions include actions such as "engagement" and
"relationship development." Relationship construction is a strategic
3. You are a Financial Planner. Your client Ashwin Aswani
aged 37 years and works with an IT company earning Rs 15 lakhs per year. His
wife, Asha, aged 34 years, is a homemaker. They have one daughter Rimmi aged 5
years. The couple requires your help to make some financial decisions. (You can
make any assumptions to build up your case further.)
a. Ashwin wants to buy a Pure Risk Life Insurance cover of
Rs 1.5 crore. He is confused about whether he should buy a ULIP Term Plan.
Recommend the product best suited for his requirement. (5 Marks)
Introduction:
The phrase "pure risk life
insurance" refers to the type of policy that provides protection against
life in the event of a loss or death. Further, there may be no maturity or
investment component. An example of a pure chance protection cover is a period
insurance plan. The untimely death of the lifestyles assured is covered by pure
risk coverage, which presents cash protection. Existence
b. Ashwin has expressed his desire to retire by the age of
55. Design a retirement plan for him. (5 Marks)
Introduction:
After retirement it is possible to
designate a part of your assets to build over a period of time in order to
generate consistent profits. Retirement and pension plans help give you
financial security while your professional earnings wane, ensuring that you can
continue to live the quality
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