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GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER–IV • EXAMINATION–SUMMER • 2014
Subject Code: 2840003 Date: 21-05-2014
Subject Name: Business Ethics
and Corporate Governance (BE & CG)
Time: 10.30 am - 13.30 pm Total Marks: 70
Instructions:
1.
Attempt all questions.
2.
Make suitable assumptions wherever necessary.
3.
Figures to the right indicate full marks.
Q.1 (a) Ethisphere Institute, USA has
recently published a ranking of
World’s most ethical 07 companies.
Out of 144 companies from 41 industries, all over the world, there are two
Indian companies, Tata Power and Wipro in this list. Taking this as a
background, Discuss the importance of ethical practices for business
corporations of today. Can being ethical be a good strategy for a successful
company? Justify your answer with relevant examples.
(b)
Define
corporate governance. Discuss the nature, evolution and mechanism of 07 corporate governance practices in
the business world.
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Q.2 (a)
1.
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Briefly explain Kohlberg’s six stages of Moral Development
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03
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2.
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Write a brief note on Recommendations of the Narayanamurthy
Committee report
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04
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on Corporate Governance.
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(b)
Discuss
with examples, the Corporate Governance practices in US, Germany and 07 Japan, outlining similarities as
well as differences among them
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OR
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(b)
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Explain the salient features of
Corporate Governance practices
in India
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07
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Q.3 (a)
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Explain the meaning and objectives of Corporate Social Reporting.
How does it help
|
07
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in improving governance of companies?
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(b)
1. Discuss the use of Creative Accounting by
companies for falsifying data and 03
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cheating shareholders.
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2.
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List some of the important recommendations of the Ganguly Committee
report
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04
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for improving Corporate Governance in Banks.
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OR
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Q.3
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(a)
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Define Whistleblowing. Under what conditions is Whistleblowing
justified? Discuss
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07
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Whistleblowing and its effect on Trust in an organisational context.
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(b)
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1.
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Briefly list and explain the steps in Ethical Decision Making
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03
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2.
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What is a two tier board structure? How does it affect Corporate
Governance in
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04
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companies?
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Q.4
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(a)
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How are Independent Directors in the Board, different from other
Directors? Discuss
|
07
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|
|
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the role of Independent Directors in ensuring good Corporate
Governance.
|
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(b) The
collapse of the WorldCom, Tyco and Enron in US led to an important piece of
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07
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||
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legislation which has drastically changed laws related to corporate
governance in US
|
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and all over the world. List and explain some of the important
features of this Act.
|
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OR
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Q.4
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(a)
|
What are the main requirements of the revised Clause 49 of the
Listing Agreement as
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07
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given by SEBI for ensuring good Corporate Governance
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(b)
List
and explain the important Board sub committees and their role in effective 07 Corporate Governance.
1
Sandoz Nutrition Corporation is
a subsidiary of the Swiss pharmaceutical giant, Sandoz Ltd. Sandoz, based in
Minneapolis, Minnesota, began manufacturing Optifast 70, a liquid
meal-replacement weight loss program in 1976. The six month program is designed
for people who are at least 30 percent or 50 pounds over their ideal weight.
Health problems often accompany excessive weight. Optifast provides an
opportunity to get rid of the weight fast.
The Optifast program is only available through
doctors, hospitals, and medical clinics; a prescription is required to purchase
the products. The Optifast program typically begins with the patient being
placed on 420 to 800 calorie diet per day of liquid protein for 12 to 16 weeks.
Calorie intake is then increased to 1000 or 1200 calories per day for the
remainder of the program. The total cost is between $1400 and $2800.
Optifast sales grew slowly following its
introduction as the medical community and consumers became aware of the
program. Sales continued to build slowly until mid November1988. Then Oprah
Winfrey announced on her TV talk show that she had lost 67 pounds using
Optifast. She appeared on the program in size 10 jeans to prove her point. Here
was a celebrity endorsing Optifast without being asked for or paid! Within
hours Sandoz received more than 200,000 phone inquires about the Optifast diet
program.
The firm does not publish sales figures, but they
forecasted a sales increase of from 25 to 30 percent during the six weeks
following Oprah’s announcement.
In 1989 Sandoz
launched a print
advertisement program, mostly
in professional
journals. Its promotional brochure and
ad claims included:
(1) “ The
one that’s
clinically proven safe and effective” and (2) “You can call the
Optifast program today,
and have all you need to control your weight for the rest of your
life.”
Unfortunately for Oprah, she
regained 17 pounds
during the first
year after she
completed the Optifast program. Studies at the University of
Pennsylvania suggested
that people who undertake quick weight loss programs such as liquid
diets are likely to
experience weight rebounds. Studies at the University of Michigan
indicated that as
many as 90 percent of dieters regain weight within five years after
losing it. Liquid
diets have also been linked with dizziness, headaches, nausea,
gallbladder problems,
and irregular heartbeat. Thus, there appears to be some difference
between claims and
use experience.
1.
Were any ethical norms or
principles violated by Sandoz?
2.
Are liquid diet products
ethical products? Justify your answer
3.
What
moral responsibility might Sandoz have considered when developing its promotion
messages for the customers?
OR
Q.5 (a)
Discuss the concept of
Utilitarianism as a theory of Ethics. List and explain the types and limitations of Utilitarianism with
relevant examples
(b)
"There
is one and only one social responsibility of business---to increase its
profits."-Milton Friedman. Do you agree with the above statement? Justify
your answer with relevant theory and examples.
Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at :08263069601
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