Case studies : Business Values and Ethics - SBS MBA _ MSc 2020


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Case Scenario I

You are running with a business since last many years. Over a period of time you have very good corporate image in market. But unfortunately since last two years your firm is passing through crisis. Your business is suffering from heavy losses. You are planning to wind up your business. Meanwhile one big corporate house has announced a big corporate deal through auction. You have also decided to take part in that deal as it will be a last option for you to save your business. On the day of auction, so many companies have participated for this bid. Committee would declare the result after lunch break. You found the closed envelope of your competitor’s bid during lunch break.

a)                  Will you be ethical in this situation? If yes how? And if no! Why?
Answer: Yes, I will not see competitor’s bid as I believe in myself and my bid and want to gain experience in bidding too.

b)                  If you be ethical, how you will survive your business.
Answer: After





Case Scenario II: Discrimination in the Workplace

Marian, a top graduate from Loyola in Humanities, was hired by a major corporation into a management position. Marian finished the corporation's management training program top in her group, and is performing above the norm in her position. She is really enjoying her work.

As a woman she feels isolated, as there are no other women managers and few women in her area. One night at a company party she heard a conversation between two of her male co-workers and their supervisor. They were complaining to him about Marian's lack of qualifications and her unpleasant personality. They cursed affirmative action regulations for making the hiring of Marian necessary.

Marian is very upset and wants to quit.

Questions:

a)                  Should Marian quit?

Answer:  No, Marian
b)                   
c)                   Are her co-workers correct in their evaluation?
Answer:  No, Marian was a top graduate from Loyola in Humanities, was hired by a major corpora

d)                  Should Marian confront the co-workers?
Answer:  Yes, she


e)                  Should Marian file a discrimination suit?
Answer:  No, a

f)                    Should Marian go to the supervisor?
Answer:  Yes, Marian should
What else could Marian do?
Answer: She can discuss and suggest them not

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Case Scenario III: Employee Absence

Joan, an employee of Great American Market, was warned about her excessive absenteeism several times, both verbally and in writing. The written warning included notice that "further violations will result in disciplinary actions," including suspension or discharge.

A short time after the written warning was issued, Joan called work to say she was not going to be in because her babysitter had called in sick and she had to stay home and care for her young child. Joan's supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned that if she did not report to work, she could be suspended. When Joan did not report for her shift, Sylvia suspended her for fifteen days.

In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker. Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.

Questions:

a)                  Was the suspension fair?
Answer: Joan was given prior warning for her absenteeism several times. While being a mother she had the ad


b)                  Did Sylvia act responsibly?
Answer: Sylvia acted in accordance with
Sylvia could have provided for an Alternative way out for Joan which does not hurt the interest of Company as well as Joan.

c)                   Should Joan be fired?
Answer: Firing Joan should be based on thorough investigation. 15 days suspension should be implemented to warn her against this action and to find an

d)                  Should the babysitter be fired?
Answer: The babysitter was sick and she did not miss her task intentionally. Also if she would have come, she cou


e)                  Was Sylvia fair in her actions?
Answer: According to the laws of the company Meena


f)                    Is there ever a solution for working mothers?
Answer : Yes, there are


g)                   Should working fathers take turns staying home?
Answer : Yes, they can share




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Case Scenario - IV

Sandoz Nutrition Corporation is a subsidiary of the Swiss pharmaceutical giant, Sandoz Ltd. Sandoz, based in Minneapolis, Minnesota, began manufacturing Optifast 70, a liquid meal-replacement weight loss program in 1976. The six month program is designed for people who are at least 30 percent or 50 pounds over their ideal weight. Health problems often accompany excessive weight. Optifast provides an opportunity to get rid of the weight fast.

The Optifast program is only available through doctors, hospitals, and medical clinics; a prescription is required to purchase the products. The Optifast program typically begins with the patient being placed on 420 to 800 calorie diet per day of liquid protein for 12 to 16 weeks. Calorie intake is then increased to 1000 or 1200 calories per day for the remainder of the program. The total cost is between $1400 and $2800. Optifast sales grew slowly following its introduction as the medical community and consumers became aware of the program. Sales continued to build slowly until mid November1988. Then Oprah Winfrey announced on her TV talk show that she had lost 67 pounds using Optifast. She appeared on the program in size 10 jeans to prove her point. Here was a celebrity endorsing Optifast without being asked for or paid! Within hours Sandoz received more than 200,000 phone inquires about the Optifast diet program.

The firm does not publish sales figures, but they forecasted a sales increase of from 25 to 30 percent during the six weeks following Oprah’s announcement. In 1989 Sandoz launched a print advertisement program, mostly in professional journals. Its promotional brochure and ad claims included:
(1) “ The one that’s clinically proven safe and effective” and
(2) “You can call the Optifast program today, and have all you need to control your weight for the rest of your life.”

Unfortunately for Oprah, she regained 17 pounds during the first year after she completed the Optifast program. Studies at the University of Pennsylvania suggested that people who undertake quick weight loss programs such as liquid diets are likely to experience weight rebounds. Studies at the University of Michigan indicated that as many as 90 percent of dieters regain weight within five years after losing it. Liquid diets have also been linked with dizziness, headaches, nausea, gallbladder problems, and irregular heartbeat. Thus, there appears to be some difference between claims and use experience.

Questions:

a)                  Were any ethical norms or principles violated by Sandoz?
Answer: Yes, using the term


b)                  Are liquid diet products ethical products? Justify your answer
Answer: Liquid diet products are


c)                   What moral responsibility might Sandoz have considered when developing its promotion messages for the customers?
Answer: Sandoz could use ‘








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Case Scenario - V

Arthur Edward Anderson (1885-1947), the founder of Arthur Anderson & Co. must have turned in his grave in 2001, as the auditor firm founded by him became a synonym for scandal in the accounting profession. On 15th August 2001, Sherron Watkins, an employee of Enron, questioned the company’s accounting practices, in a single-page letter to its CEO. Enron, the energy giant that ruled the world, and its auditor Arthur Anderson & Co., became the ridicule of the world. In early 2002, the US Justice Department began criminal investigations into Enron’s bankruptcy. In 2002, Arthur Anderson was convicted by the lower and appellate courts for obstruction of justice. The firm had worked hand in glove with Enron and cooked its account books. The audit firm that once had an 85,000 strong workforce, now had closed offices and business interests around the globe. The firm’s name is so tarnished that there is no other business going on in it, other than attending to over a hundred civil suits.

Questions:

(a)                What do you think can be the outcomes of an accounting fraud to the society and business at large?
Answer: Once a fraud has been uncovered, the company faces an ongoing problem of public trust in the organization. While a small business scandalized by fraud might never be the victim or perpetrator of another fraud, its public image might be irreparably tainted. As a consequence, the company may have to pay a higher price for credit, may be refused

(b)                Why do you think that the history of accounting fraud repeats itself, such as so many frauds which we have heard after Enron scandal?
Answer: Accounting scandals are business scandals which arise from intentional manipulation of financial statements with the disclosure of financial misdeeds by trusted executives of corporations or



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Case Scenario – VI: Purchasing Ethics

J.R. accepted a position at Cripple Creek Vocational University and he and his family made a permanent move. Soon, J.R. was promoted to Administrative Vice President, overseeing the purchasing department of the University. His oldest son, Jim, got a good job in educational equipment sales at Tiddley Computer Corporation in Fort Worth.

As Vice President, J.R. quickly saw the need for 4 to 5 computers in his office. Although CCVU had a bidding policy, J.R. purchased Tiddley Corporation's computers direct from Tiddley for about $3500 each, when IBM clones were selling for around $2000 and the clone had more promising features than the Tiddley. Jim handled the sale and received a healthy commission on the sale. If the purchase had gone through the normal bidding process, the TC model would not have been selected. Tiddley's local Cripple Creek franchise dealer objected to Tiddley Corporation that his protected franchise had been bypassed in the deal.

Questions:

(a)                Since J.R. was over the purchasing department and had final decision authority, should purchasing have gone through the normal bidding routine?
Answer:


(b)                Is it acceptable for a V.P. to bypass the normal routine to do business with a family member?
Answer:



(c)                 Was J.R.'s decision not to request bids an ethical choice?
Answer: No, it was an


(d)                What should the college purchasing agent do?
Answer: P

(c)                 Should anyone else at CCVU have any interest in this activity?
Answer: Bidding dept. of CCVU


(d)                Has Tiddley's Cripple Creek franchise owner been wronged?
Answer: No, TC


(e)                Should Jim have made the sale? Received a commission?
Answer: No
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