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School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. You have been appointed as a Strategy Consultant
to a Swiss shoe making brand namely “Bally” wanting to enter India. Which one
of Porter’s Generic Strategies would you choose to be operational in India
& explain the reasons in detail behind your choice of strategy? Once the
strategy has been chosen, explain the categories of customers you would target?
2. UNIQLO is a Japanese casual wear designer,
manufacturer and retailer that wishes to enter India’s Retail market. Conduct a
PESTLE analysis for Uniqlo in India & suggest whether Uniqlo should enter
India or otherwise. (10 Marks)
3. You are the Chairman of Isuzu Motors in Japan.
Your Indian subsidiary Isuzu India has managed to gain only under 2% of the
market share so far & Competitor brands such as Maruti & Hyundai
account for 50% & 17% of the market shares respectively.
a. What turnaround strategies can you suggest to
arrest the decline of revenues & profitability of your company? (5 Marks)
b. In your opinion, would it be considered
appropriate to pursue a Combination Strategy? State your response with
appropriate justifications & reasons. (5 Marks)
Dear students, get fully NMIMS solved assignments
by professionals
Do send your query at :
or call us at :08263069601
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