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NMIMS
Global Access School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal
Assignment Applicable for April 2020 Examination
Dolls, Cars, activity kits,
board games are toys liked by kids. M/s Wonderkids, a company that has multiple
businesses has been eying the opportunity to target kids with various toys. The
company has launched a doll with the name “Pari” and a car with the name
“Speedy”. The company plans to distribute the products across the country. The
doll “Pari” is available in the range of Rupees 400 – 600 whereas the speedy
car is available in the range of Rupees 350 -550. The company plans to target
B2B customers by selling bulk quantity to kids based park,
play groups. The company has just
launched the product and it has hired you to handle the marketing activities of
the new launched products.
1. Explain various ways to segment
consumer market. (10 Marks)
2. What is the distribution channel
that you will use to distribute the product across Indian market? Explain the
same with reason. (10 Marks)
3. a. Who will you select as a brand
ambassador for “Pari” and “Speedy”? Explain the same with reason. (5
Marks)
3. b. Explain various types of
consumer products and state which type of consumer product is “Pari” and
“Speedy”? (5 Marks)
Dear students, get fully NMIMS solved assignments
by professionals
Do send your query at :
or call us at :08263069601
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