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School for Continuing Education (NGA-SCE)
Course: Consumer Behavior
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. What are the
steps in the consumer decision-making journey? Describe your decision - making
journey for the
following products: (10 Marks)
(a) Luxury Watch
(b) Breakfast Cereal
(c) Protein Shake
2. What is Just
Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the
j.n.d for this product category has been found to be Re 1. Brand B has made
changes to its product formula to make it last for 4 days more, the j.n.d for
this product category has been found to be 3 days. Explain the implication of
j.n.d for Brand A and Brand B? (10 Marks)
3. a. In context of
Consumer Personality, what is the Self-Concept? Explain the 4 types of
Self-Image. (5 Marks)
b. Explain the 4
elements of Consumer Learning with an example. (5 Marks)
Dear students, get fully NMIMS solved assignments by
professionals
Do send your query at :
or call us at :08263069601
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