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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE &
NAME
ML0015- SERVICES
MARKETING
1 Given your understanding of market identification, elaborate on how,
in terms of market share, a firm is expected to play certain roles.
2 Discuss the purchase process of a service customer.
3 “Interaction plays a lead role in building customer relationships”.
Explain Customer Information Management (CIM) in this context.
4 Explain gap analysis in detail.
5 Explain the benefits and opportunities of an effective e-CRM.
6 Discuss different customer retention strategies.
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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE &
NAME
ML0016- Advertising
Management and Sales Promotion
1 Discuss the DAGMAR approach in setting objectives and measuring
effectiveness of advertising.
Meaning of DAGMAR approach
2 What is Gestalt psychology? Explain with examples how it resembles
the way a person fits in the advertising message with his/her existing
knowledge.
3 Advertising is a paid form of communication. It has gained its
significance since it attempts to build a positive attitude towards a product.
Explain the characteristics and objectives of advertising.
4 What is “above the line” and “below the line” activities with respect
to marketing communications? Explain the concept in detail.
5 Describe the AIDA model of consumer response hierarchy with the help
of diagram.
6 Describe some of the strategies for effective marketing and
advertising in rural market.
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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE &
NAME
ML0017-Mall
Management
1 Elaborate the different models for malls.
2 What are the characteristics of international standards of shopping
malls?
3“Developing a suitable tenant mix plan is crucial to the success of a
tenant management strategy in malls. There are certain guiding factors that
help in determining an appropriate tenant mix”. Comment
4“Branding creates and communicates a set of feelings, relations and
potentials
about a specific company”. Comment on the experiential marketing in
this context.
5“Adoption of new technologies is constrained by a couple of factors”.
Explain such factors.
6Describe the steps of emergency management.
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students get fully solved assignments
Send
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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE &
NAME
ML0018-Project
Management in Retail
1. Explain PERT and its advantages.
2 .“Project ideas pass through a brainstorming process which requires a
judgmental process. Explain this judgemental process in detail.
3 Describe the components for retail project formulation.
4 Elaborate the essential skills required for appraisal of the
managerial team for a retail project.
5 Explain the techniques for planning retail project activities.
6 Write short notes on:
a) Gantt Chart
b) Fishbone Diagrams
Dear
students get fully solved assignments
Send
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