MK0017-E-Marketing

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ASSIGNMENT

DRIVE	SUMMER 2104
PROGRAM	MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4) PGDROMN – (SEM 2)
SUBJECT CODE & NAME	MK0017-E-Marketing
SEMESTER	4
BK ID	B1810
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1  Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P's (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix.

2  What is e-mall? Explain the various types of online stores in an e-mall.

Answer : E-Mall is the first online marketplace in Arabic and English and one of the projects of Saudi Post, giving E-Mall an advantage. E-Mall users come from different countries and professions and ages and different cultures.

An e-mall provides common ground for several e-shops. It can be designed using several transaction models, according to what type of services the e-mall owner wants to offer. The owner also has to take care of the e-mall’s marketing, so choosing the right e-mall is a vital decision for an e-shop owner. The right e-mall is defined as an e-mall with a strong network, a good marketing strategy, a nice display and which can access the e-shop in many ways; it has the right shop structure and it also offers services, like regional or sectorial

Q. 3 Discuss the major legal and ethical issues in e-marketing.

A. Legal issues

B. Ethical issues

Answer :

Ethical Issues 

In general, many ethical and global issues of Information Technology apply to e-business. So, what are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with the growing field of e-commerce.

Web tracking

E-businesses draw information on how visitors use a site through log files. Analysis of log file means turning log data into application service or

Q. 4 Discuss the selling methods and sales promotion of E-marketing

Explanation of Selling methods

Explanation of sales promotion of e-marketing

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

·         Advertising

·         Loyalty and rewards programs

·         Contests

·         Search engine usage and optimization

·         Social media

·         Email blasts

5. Explain the factors that influence e-consumer’s buying behaviour.

Answer : You can build what you think is the best store in the world. But if you fail to align it with standard online customer behavior, you won’t make many sales.

There is an unbelievable amount of information you need to know to sell online.

You must learn everything about your products and niche you want to operate in. You need at least some basic understanding of the technology behind the store too. Then there’s marketing: you must know how to promote the store. Chances are that you will be doing that on your own for a good while.

Q.6.  An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Explanation of e-marketplace

Five kinds of partners in an e-marketplace

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration. However, the drawbacks include costs in changing procurement processes, cost of applications, set-up, and integration with internal systems, and transaction/subscription fees.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )