MK0013-Marketing Research

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ASSIGNMENT

DRIVE

SUMMER 2014

PROGRAM

MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME

MK0013-Marketing Research

BK ID

B1711

CREDIT & MARKS

1Describe the components of research proposal.

Explanation

10

2There are certain advantages and drawbacks of secondary data. Elaborate.

Explanation of advantages of secondary data

Explanation of drawbacks of secondary data

5

5

10

3“The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment

Explanation of questionnaire format

Explanation of question composition

5

5

10

4Explain non comparative scales and its types

Explanation of the meaning

Explanation of types

5

5

10

5Explain the process of data preparation in detail.

Explanation

10

6Write short notes on:

a) Copy testing

b) Sales Analysis

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