MK0011-Consumer Behaviour

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ASSIGNMENT

DRIVE

SUMMER 2014

PROGRAM

MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME

MK0011-Consumer Behaviour

BK ID

B1722

CREDIT & MARKS

4 Credits, 60 marks

1“Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation.

2Explain the concept of defense mechanism in detail.

3 Discuss Trait theory and its relevance in consumer behaviour.

4“A number of factors influence individuals that may distort their perceptions”. Is it true? Comment.

5 Explain the different components of learning.

6Write short notes on:

a) The Adoption Process

b) Post-Purchase Behaviour of a consumer

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