SMU MBA SPRING 2014 SOLVED ASSIGNMENTS SEM -2

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SEM 2 MBA ASSIGNMENTS

SESSION- SPRING 2014

MB 0044 – PRODUCTION AND OPERATION MANAGEMENT

1 Explain briefly elements of operations strategy ?

A List the elements of operations strategy

Explain the elements of operations strategy(what it involves, provide examples if required)

2 Describe the general factors that influence the plant location decision.

A List the general factors that influence the plant location decision Describe the general factors that influence the plant location decision

3 Write short notes on Total productive Maintenance GNATT Chart Bullwhip effect in SCM Scheduling in services

A Give a brief introduction, description including main points and conclusion on Total productive Maintenance GNATT Chart Bullwhip effect in SCM Scheduling in services

4 Explain the steps and tools for changing project management process.

A List the steps for changing project management process in your own words.

Explain the steps for changing project management process in your own words.

List the tools for changing project management process in your own words.

List and explain the tools for changing project management process in your own words.

5 Under capacity options the company decides to vary the production output by varying the time, workforce or outsourcing. What are the basic capacity options a company can choose to meet demand?

A Give a brief description of each capacity option by explaining in which situation it can be used and how it affects costs.

6 Write short notes on: Relevance of Value Engineering in manufacturing Vendor Managed inventory Rating methods for locating a plant Importance of business process modelling

A Give a brief introduction, description including main points and conclusion on

Relevance of Value Engineering in manufacturing

Vendor Managed inventory

Rating methods for locating a plant

Importance of business process modelling

MB0045 FINANCIAL MANAGEMENT

1 When a firm follows wealth maximization goal, it achieves maximization of market value of a share. Do you agree? Substantiate your arguments.

Explain Wealth maximization

2 A) If you deposit Rs 10000 today in a bank that offers 8% interest, how many years will the amount take to double?

B) What is the future value of a regular annuity of Re 1.00 earning a rate of 12% interest p.a. for 5 years?

A Problem

B problem

3 The concept of financial leverage is a significant, as it has direct relation with capital structure. Do you agree? If so, substantiate your arguments.

Relation between Financial leverage and the capital structure

A project requires an initial outlay of Rs. 1,00,000. It is expected to generate the cash inflows shown in table

Table: Cash Inflows

Year	Cash Inflows
1	50000
2	50000
3	30000
4	40000

What is the IRR of the project?

5 Below Table gives the complete details of sales and costs of the goods produced by XYZ ltd for the year 31.03.12.

Table -Sales and Costs Produced by XYZ Ltd.

Sales	80000	Inventory
Cost of goods	56000	31.03.07	9000
		31.03.08	12000
		Accounts Receivables
		31.03.07	12000
		31.03.08	16000
		Accounts Payable
		31.03.07	7000
		31.03.08	10000

What is the length of the operating cycle? What is the cash cycle?

Assume 365 days in a year.

a) length of the operating cycle

b) cash cycle

6 Facebook bought WhatsApp on Feb, 19, 2014 for $19 billion. This was split between $4 billion in cash, $12 billion worth of Facebook shares, and $3 billion in restricted stock units to be paid in four years. Do you think the market capitalization has played a significant role in pricing the valuation. Discuss the Walter’s model assumptions in this context.

Walter’s model assumptions.

MB0046- Marketing Management

1 Explain the steps in Business Buying process.

Characteristics of Organisational Buyer

Steps in business buying process

2 A brand is a composite set of beliefs and associations in the mind of consumers. In brand

development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.

Definition of Brand

Advantages of Brand

Explanation of different branding strategies adopted by companies

3. Explain the classification of market based on nature of Competition and area.

Definition of market

Classification of market based on nature of Competition and area

4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.

Definition of Personal Selling

Explanation of steps in the Personal selling process

5. Describe the stages in consumer decision making process.

Explanation of the stages in consumer decision making process

6. Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.

Define Service Marketing

Explanation of 4p’s

Explanation of Additional 3 p’s

MB0047- MANAGEMENT INFORMATION SYSTEM

1 Professor A. Van Cauwenbergh of Antwerp University, in a paper presented at the Tenth Anniversary Conference of the European Institute for Advanced Studies in Management, presented four revisions to traditional Management Theory. In summary, the revisions are:

(1) The initiative for the renewal and adjustment of the activities of a firm should come from the different levels in the management hierarchy. “Strategy is not a privilege of top management”.

(2) Firms, especially big firms, are incoherent systems (goals of the different component systems are not simply subdivisions of an overall goal; there are individual, conflicting goals as well).

Some of these differences are manifestations of organizational initiative and vitality. Using information systems and central planning and rule-making to suppress all differences is destructive to organizations.

(3) The most vital “fluid” of an enterprise is the aggregate of its entrepreneurial values. The most fundamental and motivation and control come through these shared values relative to work, quality, efficiency, etc. Management often neglects these values and assumes that the collection and dissemination of information will provide sufficient motivation and control.

(4) Enterprises are open systems; their structure and operating processes are determined by their environment. This means organizations must be designed to continually adjust to the environment.

a. If these revisions are correct, how is planning to be organized?

b. How should the information system support the planning organization?

A a. Explaining the organizational planning process with diagram

b. Guidelines for planning MIS

Comparing MIS plan and Business Plan (atleast two)

Explaining significant problem of the Lewis model

2 Information Technology and Computers have brought information age. The spread of Internet & relative ease of access made Information Breach easier. Our future is not secure, if our information is not secure. Information Resources need to be guarded, protected and controlled. List the precautionary measures to be considered to prevent cybercrime?

A Listing any 5 measures to prevent cyber crime

3 a. While implementing MIS in any organization change can occur in number of ways. List and explain the steps in the process as suggested by Lewin’s model.

b. Compare between prototype approach and Life Cycle approach

A a. Explaining the 3 steps of implementing the process suggested by Lewin’s model

b. Comparison between the two approaches at least two points

4 There is an information explosion in today’s society. There are lot of advantages of DBMS like proper maintenance of the data and maintaining security. Explain the process of data transition using diagram and an example of your own.

A Writing diagram,

Own example other than given in the SLM

Explaining the process

5 Write short note on

a. World wide web

b. Voice over IP

c. Intranet

d. Extranet

A a. World Wide Web

b. Voice over IP

c. Intranet

d. Extranet

6 Artificial intelligent system functions like a human being and helps a manager in taking quick decisions. Explain the different applications AI using diagram.

A a. Diagram

b. Applications of cognitive science

c. Applications of robotics

d. Applications of natural interface

e. Explaining each type with an example

MB0048 OPERATIONS RESEARCH

1 Discuss the methodology of Operations Research. Explain in brief the phases of Operations Research.

Meaning of Operations Research

Methodology of Operations Research

Phases of Operations Research

2 a. Explain the graphical method of solving Linear Programming Problem.

b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.

a. Meaning of Linear programming problem and explanation of graphical method of solving Linear Programming Problem

b. Formulation of LPP (Objective function & Constraints)

3 a. Explain how to solve the degeneracy in transportation problems.

b. Explain the procedure of MODI method of finding solution through optimality test.

a. Degeneracy in transportation problem

b. Procedure of MODI method

4 a. Explain the steps involved in Hungarian method of solving Assignment problems.

b. Find an optimal solution to an assignment problem with the following cost matrix:

J1                                J2                                J3                                J4

10	9	7	8
5	8	7	7
5	4	6	5
2	3	4	5

a. Steps in Hungarian method

b. Computation/Solution to the problem

5 a. Explain Monte Carlo Simulation.

b. A Company produces 150 cars. But the production rate varies with the distribution.

Production Rate	147	148	149	150	151	152	153
Probability	0.05	0.10	0.15	.20	0.30	0.15	0.05

At present the track will hold 150 cars. Using the following random numbers determine the average number of cars waiting for shipment in the company and average number of empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.

a. Explanation of Monte Carlo Simulation

b. Calculation/ Solution to the problem

6 a. Explain the dominance principle in game theory.

b. Describe the Constituents of a Queuing System.

c. Differentiate between PERT and CPM

a. Dominance principle in game theory

b. Constituents of a Queuing System

c. Differences between PERT and CPM

MB 0049 – PROJECT MANAGEMENT

1 Write short notes on :

Commercial and economic feasibility Technical feasibility

Give a brief introduction, description including main points and conclusion on

Commercial and economic feasibility Technical feasibility

2 Define Project type organization and discuss in detail

Define project type organisation in your own words Give a brief outline of project type organisation List the advantages of project type organisation List the disadvantages of project type organization Give a few examples of project type organization

3 What is project performance evaluation? Explain the various types of project performance evaluation techniques.

Define project performance evaluation Explain why project performance evaluation is tool is important List the types of project performance evaluation Briefly explain each technique

4 Discuss the major contents of the project’s final report

Explain the purpose of the project final report List suggested content of project final report Explain each content and what it should contain

5 Explain the various types of risk that can affect a business project.

Briefly discuss the various Macro and Micro risks by defining the risks and using suitable examples

6 What are the common features of project management software.

Briefly describe the common features Explain the use of the features

Dear students get fully solved  SMU MBA Spring 2014 assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

These are just questions for reference . To check samples see our latest uploads in blog archive or search assignments .

(Prefer mailing. Call in emergency )