BBR501 - STORE OPERATIONS AND JOB KNOWLEDGE

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ASSIGNMENT

DRIVE FALL	2013
PROGRAM	BBA – RETAIL OPERATIONS
SUBJECT CODE & NAME	BBR501 - STORE OPERATIONS AND JOB KNOWLEDGE
SEMESTER	5
BK ID	B1802
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 What do you understand by store-based & non store-based retailing?

Ans : Retail stores can be broadly classified into two categories, i.e. store based retailers and non-store based retailers.

A. Store based retailing:

Store based retailer is again classified,

I. On the basis of ownership:

1. Independent retailer:

Q.2 What are the ways to differentiate retail stores on the basis of Merchandise mix?

Ans :  1. General merchandise stores

• Department stores
• Macy's, Strawbridge & Clothier etc.
• Competition from discount stores and specialty have put pressure on department stores.
• Some department stores are cutting services, offering basement discounts (competing with discount stores), others are remodelling and opening designer departments and boutiques (competing with specialty stores).
• Others increased services, IE restaurants. Leased

Q. 3 Explain the store opening process.

Ans : Introduction to Stores :

A store is a business that deals with retailing of a wide variety of goods. It also provides advice as well as comprehensive information on the goods that are normally sold at retail prices via their sales teams.

Store opening process :

Q.4 Explain the process of selecting a store location.

Ans : Process of selecting a store location :

1. Population and Your Customer:

If you are choosing a city or state to locate your retail store, research the area thoroughly before making a final decision. Read local papers and speak to other small businesses in the area. Obtain location demographics from the local library, chamber of commerce or the Census Bureau. Any of these sources should have information on the area's population, income and age.

2. Accessibility, Visibility and Traffic:

Q.5 What are the various roles and responsibilities of the head visual merchandiser?

Ans : Visual Merchandiser :

Visual merchandisers are part of an in-store retail team that designs and maintains store windows and displays so that products look their best. This position requires knowledge of fashion trends and marketing, as well as the skills to track stock and coordinate promotions. The visual merchandising of a store is key to keeping the environment professional, on trend and profitable.

Q.6 Explain the process of returning goods to vendors

Ans :  Process of returning goods to vendors:

There are several reasons you may want to return goods to a vendor. You may test a part and find it to be faulty, or the vendor may send the wrong item or wrong quantity of items. Faulty parts returned to a vendor are often referred to as Returned to Vendor (RTV) or Returned Merchandise Authorization (RMA) goods.

To process a vendor RMA:

1. Contact the vendor for authorization to return the goods.

Dear students get fully solved assignments

call us at : 08263069601 ,  or

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

(E-mail conversation is better . Don’t call again & again)