BBA403 - International marketing

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ASSIGNMENT

DRIVE FALL	2013
PROGRAM	BBA
SUBJECT CODE & NAME	BBA 403 - International marketing
SEMESTER	4
BK ID	B1714
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 Explain the different economic indicators which give us the idea of the economic condition of the country in brief.

Ans : Economic indicators :

An economic indicator is a statistic about an economic activity. Economic indicators allow analysis of economic performance and predictions of future performance. One application of economic indicators is the study of business cycles. Economic indicators include various indices, earnings reports, and economic summaries. Examples: unemployment rate, quits rate, housing starts, Consumer Price Index (a measure for inflation), Consumer Leverage Ratio, industrial production, bankruptcies, Gross Domestic Product, broadband internet penetration, retail sales, stock market prices, money supply changes.

Three Types:-

There are three types of economic indicators: Leading, Lagging and Coincident.

Q.2 Write short notes on:

a) Arbitration

b)FDI

Ans : a) Meaning of arbitration :

Introduction to arbitration:- Arbitration is a flexible, consensual process for resolving business disputes in a binding, enforceable manner. The decision makers are called arbitrators, or collectively the arbitral tribunal. The arbitral tribunal comprises one or more independent individuals selected by the parties or appointed through a mechanism that the parties have agreed upon. An arbitral tribunal’s substantive decision is called an award

b) Meaning and effect of FDI :

FDI is a manner that grants the investor control over the acquired asset. Thus it is distinct from portfolio investment which may cross borders, but does not offer such control. Consistent economic growth, de-regulation, liberal investment rules, and operational flexibility are all the factors that help increase the inflow of Foreign Direct Investment or FDI. FDIs require a business relationship between a parent company and its foreign subsidiary. Foreign direct business relationships give rise to multinational corporations.

Q.3 What are the issues related channel decisions in international marketing?

Ans : Issues relating channel decision in international marketing are:-

1.Channel Power:-

A channel can be made up of many parties each adding value to the product purchased by customers. However, some parties within the channel may carry greater weight than others. In marketing terms this is called channel power, which refers to the influence one party within a channel has over other channel members. When power is exerted by a channel member they are often in the position to make demands of others. Channel power can be seen in several ways:

Q.4 What are the different strategies adopted by the marketer while fixing the price for the product?

Ans : Different strategies for fixing the price are:-

1. The level Of Competition:-

Most entrepreneurs fancy the concept of selling their products with a very high margin. This idea can only be realistic when you have a monopolistic hold on the market. But if not, you can’t sell with your desired profit margin without getting a sting from competition.

When trying to adopt a product pricing strategy or determine the right price for your product, the issue of competition is a factor that must be trashed out effectively. The more intense the competition in your industry is, the more flexible

Q.5 What is personal selling? Explain with reasons why local nationals are preferred as sales personnel in international marketing?

Ans : Personal selling:-

It is the process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service. The main thing that sets personal selling apart from other methods of selling is that the salesperson conducts business with the customer in person. Though personal selling is more likely to be effective with certain types of products or services, it has important applications for nearly all kinds of small businesses. In fact, most of history's successful entrepreneurs have been skilled salespeople, able to represent and promote their companies and products in the marketplace.

 Personal selling is one part of a company's promotion mix, along with advertising, sales promotion, and public relations. Advertising is any form of paid sales presentation that is not done face-to-face. Television and radio commercials, newspaper and magazine

Q.6 Discuss the advantages of direct and indirect exporting.

Ans : Advantages of Direct exporting:-

Direct exporting means you export directly to a customer interested in buying your product. You are responsible for handling the market research, foreign distribution, logistics of shipment and for collecting payment. in direct export, the responsibility for performing international selling activities rests on the producer. The advantages of this method are:

1.Your potential profits are greater because you are

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