BBA304 - Advertising and sales

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Summer 2013

Bachelor of Business Administration- BBA Semester 3

BBA 304 - Advertising and sales - 4 Credits

(Book ID: B1598)

Assignment- 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. What is the meaning of advertising? Explain the advertising pyramid with a neat diagram.

(meaning- 4 marks, advertising pyramid- 6 marks) 10 marks

Answer : Advertising or advertizingis a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.

Q2. What do you understand by Integrated marketing communication (IMC)? What are the various roles of IMC?

( meaning - 5 marks, roles – 5 marks) 10 marks

Answer : Integrated Marketing Communication (IMC) is a term that emerged in the late 20th century regarding application of consistent brand messaging across myriad marketing channels. The term has varying definitions depending upon the source cited. These definitions continue to form an ongoing discussion in marketing - and therefore are included here for review, as the differences in these discussions can play a part in how IMC is viewed and utilized.

Q3. While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement.

( 2 theories- 5 marks each) 10 marks

Answer : Advertising Design: Theoretical Frameworks and Types of Appeals

There are  different advertising theories or approaches that guide the advertising campaign design. These theories are

·         Advertising Theories

·         Hierarchy of Effects Model

·         Means-End Theory

Q4. What do you mean by Public relations (PR)? What are the difference between PR and advertising?

( meaning- 5 marks, differences- 5 marks) 10 marks

Answer : Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of

Q5. What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation?

(four types of analysis - 10 marks) 10 marks

Answer : If you deliver training for your team or your organization, then you probably know how important it is to measure its effectiveness. After all, you don't want to spend time or money on training that doesn't provide a good return.

Many needs assessments are available for use in different employment contexts. Sources that can help you determine which needs analysis

Q6. Describe the meaning and importance of media mix decision.

( meaning- 5 marks, importance- 5 marks) 10 marks

Answer : Meaning :

Mixed media, in visual art, refers to an artwork in the making of which more than one medium has been employed.

There is an important distinction between "mixed-media" artworks and "multimedia art". Mixed media tends to refer to a work of visual art that combines various traditionally distinct visual art media.

When creating a painted or photographed work using mixed media it is important to choose the layers carefully and allow enough drying time between the layers to ensure the final work will have structural integrity. If many different media

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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