SC0001 – Supply Chain Management

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(Spring/Feb 2013)

Master of Business Administration - MBA Semester 3

“Supply Chain Management” Specialization

SC0001 – Supply Chain Management (4 credits)

(Book ID: B1542)

ASSIGNMENT- Set 1

Marks 60

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Analyse the key issues in Supply Chain Management. 10 marks(300-400) words

Answer : Issues of S.C.M.

 The supply chain management issues concern activities of the firm at various levels of decision-making, ranging from operational level to strategic level via tactical level.

The strategic level:

The decision making at this level is made with long term objectives and with long lasting effects. These include decisions regarding location of various facilities, including the manufacturing plant, distribution warehouses and the

Q2. Managers usually do not prefer a single best purchasing strategy. As there are many options and variables, managers try to design the best-fit strategy based on the requirements of the project. Evaluate this.10 marks(300-400) words

Answer : A focused and detailed business requirements analysis can help you avoid problems like these. This is the process of discovering, analyzing, defining, and documenting the requirements that are related to a specific business objective. And it's the process by which you clearly and precisely define the scope of the project, so that you can assess the timescales and resources needed to complete it.

Q3. How does a company select a 3 Party Logistics company 10 marks(300-400) words

Answer : Third-party logistics providers, or 3PLs, which originated on the simple premise of allowing manufacturers the opportunity to let somebody else manage their transportation or warehousing, have become a $122 billion business in the United States, with an overall growth rate estimated at three times the growth of the U.S. gross domestic product.

Steps that can make this process more successful:

1. Outline areas of opportunity.

Q4. What are the strategies used for the risk mitigation of controllable risk ?10 marks(300-400) words

Answer : The Risk Assessment framework

While the traditional way of assessing risk is by evaluating predictability and expected impact, it is much more practical to think about controllability, since in the end the ability to control is more important than the ability to predict. Consequently, management needs to develop risk mitigation strategies that depend on the expected

Q5. Discuss the impact of e-commerce on SCM 10 marks(300-400) words

Answer : A production supply chain refers to the flow of physical goods and associated information from the source to the consumer. Key supply chain activities include:

·         Production

·         Planning

·         Purchasing

·         Materials management  

·         Distribution

·         Customer

Q6. What are the reasons for the bullwhip effect and what methods may be employed to reduceit?10 marks(300-400) words

Answer : The bullwhip effect (or whiplash effect) is an observed phenomenon in forecast-driven distribution channels. It refers to a trend of larger and larger swings in inventory in response to changes in demand, as one looks at firms further back in the supply chain for a product. The concept first appeared in Jay Forrester's Industrial Dynamics (1961) and thus it is also known as the Forrester effect. Since the oscillating demand

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