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Marketing Research
September 2022 Examination
Q1. Dabur Chyavanprash
is a prominent brand in Dabur’s product portfolio. Analyze its various
attributes of brand equity. You can use public domain data to analyze the same.
(10 Marks) –
Ans 1.
Introduction
The
FMCG area demand is introduced to different business flags by adding the brand
values, identifying the distinct modifications, and developing the natural
healthcare products and services with the nice digestive changes and
reliability with brought product changes. Furthermore, the business demand is
introduced to the precise services development and managing the brand values
Q2. Amul Ice-creams
wants to assess the attitude of customers towards all the aspects of their
brand including 4Ps, purchase preference, loyalty etc. They also want to know,
which other brands (minimum 2) are in the consideration set of customers and
why they buy the other brands. You have been commissioned the task of designing
a questionnaire for the same. They also want the demographic details of
customers for profiling. Use appropriate statements and the right scale while
developing the questionnaire. (10 Marks)
Ans 2.
Introduction
Business
marketing strategies are introduced to the concert of business working that
helps to control the exceptional work sports and competitive benefits of
corporations through managing the consumer's segmentation and sales of
organizations. Moreover, there are exclusive business strategies and
departments of operating that help to address special additives of
organizations, such as control tactics, strategic management changes, and
advertising business thoughts with
Q3. An electric car
priced at 15 lakhs is launched by a leading Korean Automobile company in India.
The company enjoys great brand reputation but they are launching the electric
car for the first time. Their first target market is the four metros in India
(first year) and they want to scale to other parts of the country as well. They
have provided charging facilities across petrol stations, malls, housing
colonies and still developing the same facilities at a high pace. They are
targeting the upper middle class and above to buy the vehicle as a second car
or attract young affluent first time buyers.
a. What media mix will
you suggest for the campaign? (5 Marks)
Ans 3a.
Introduction
Social
media strategies and online marketing is the new trend of businesses that
assist in connecting uncountable numbers of stakeholders and purchasers through
easy access to online services and changing values. Moreover, this content
material will discover the idea of media marketing techniques brought to
business tasks and strategies for developing first-rate campaign
b. How will you measure
the ad effectiveness after the first 3 months? (5 Marks)
Ans 3b.
Introduction
Market
and worker effectiveness help to degree the fine of services and upload the
unique business compilation based on market competitive adjustments and
competitors of organizations available inside the worldwide marketplace. This
phase will describe the working records on
Dear students, get latest Solved assignments by professionals.
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