Dear students, get latest Solved assignments by professionals.
Mail
us at: help.mbaassignments@gmail.com
Call
us at: 08263069601
NMIMS
plagiarism proofed assignments available.
Brand Management
September 2022 Examination
Q1. The Bombay Chef
Company has set up a restaurant in the suburbs of Mumbai which also has a
section of desserts and is prominently known for the variety in the latter.
With the huge demand for desserts, the key decision-makers at The Bombay Chef
Company decide to initiate selling the desserts online followed by home
delivery across the city. While they begin delivering, they receive certain
complaints about the damage in overall packaging. Similarly, the packaging
consisted of only one label with the logo which was not much appealing to the
people. As a brand manager, how would you put forth the concept of packaging
innovation? How would you execute Packaging design and change? (10 Marks)
Ans 1.
Introduction
Business
visual beauty and vital points are added best services packaging changes and
brought unique development of customers to demand and comparing the
modifications primarily based on sensible business seize values and developed
the effective business interest quotes with analyzed the marketplace demand.
Furthermore, brand identification, comments modifications, and conveying the
design versatility assist in creating changes and broadening the market's
positive values by
Q2. Margarette Haircare
Pvt. Ltd. is an established name in the market. The firm owned by Ms.
Margarette sells hair care products for teenagers. The firm has been
successfully set up for eighteen years with a good brand name and has also
established a self-identity in the market. With the emergence of other hair
care products, generally local and comparatively priced less, Margarette
Haircare Pvt. Ltd. is facing challenges in selling their products while the
branding efforts have been considerably been in vain. Apart from the
competitors, several other factors are proving to be a challenge for Margarette
Hair Care’s branding. As an expert, identify the factors that are proving to be
a branding challenge to the organization. (You can make assumption around the
Margarette Hair Care brand) (10 Marks)
Ans 2.
Introduction
In
addition, in business, product selling is added essential business elements
that include the reaction values, lead caught deals, and managing the
consumer's demand with relatively brought phone call adjustments and turning
factor of services. Moreover, the purchaser products and the advent of products
are specific techniques that affect the behaviors of stakeholders and
purchasers. But, the layout of recent products is added with different factors
consisting of market viability, extra adjustments, and workflow services with
designing the changes and time to
Q3. Mr. Ratlami has
been selling all types of (farsan) snack items. He already owns seven stores in
Rajasthan with the name "Salaam Ratlami". The products are
known for their quality and freshness. The stores have been doing good, but
lately they have been facing a lot of competition from other branded snacking
products in the market. Mr. Ratlami continues to sell in a traditional way. He
sells his items in transparent plastic bags or wraps some small quantity in
newspaper or magazine loose papers. There is no common dress code for
employees. He wants to increase the sales by making a brand for his products.
a. As a brand
specialist, explain the concept of brand, guide him with the difference in
product and brands. (5 Marks)
Ans 3a.
Introduction
Further,
product specialists are the primary human workers in business that use
distinctive brand techniques and sell the new progressive products to deliver
profitability in business and handle the changes in provider demand. Moreover,
managers treat the agency's reputation by introducing brand-building
b. Explain the benefits
of branding to him in the simplest possible way with examples. (5 Marks)
Ans 3b.
Introduction
The
advantages of branding are describing the available profits in companies
through the income of products and delivering increment in product demand by
contributing to the significant changes in the business. Those sections will
represent the right to entry to high-quality business \
Dear students, get latest Solved assignments by professionals.
Mail
us at: help.mbaassignments@gmail.com
Call
us at: 08263069601
NMIMS
plagiarism proofed assignments available.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.