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Integrated Marketing communication
September 2022 Examination
Q1. For the upcoming new first-ever physical HEALTH LABORATORY outlet from the
existing successful online e-health check-up service
provider ‘HEALTHFINE’, develop their
Integrated Marketing Communication Planning process plan. The answer should not only give a brief theoretical explanation of each step but also apply
the theory
concept
for each
step with the given pathology service outlet service getting introduced. (Expectation is that you will write all Integrated Marketing Communication planning
process steps, each step will be first explained in theory in brief and then same step will be represented for handling new
pathology
laboratory outlet related
Integrated Marketing Communication need.
Answer within the structural learning
imparted with
appropriate application of the concept will be
considered for evaluation. You can make assumption/s
but state them clearly)
(10
Marks)
Ans 1.
Introduction:
Integrated marketing communication
is combining a range of communication media to convey a unified, consistent
statement and have the intended effect on consumer perceptions and behavior.
Create, communicate, and produce value to consumers so that the "total is
more than the sum of the parts" is the goal of the integrated marketing
communications process. To clearly explain the value to clients and foster
relationships with customers, a corporation's promotion tools are combined.
Increased customer acquisition, retention, and loyalty are made possible by it.
An IMC strategy is
Q2. As an expert in Integrated Marketing Communication, you have been asked to develop the
process of branding for a new coming up branded jewellery chain of exclusive
outlets in your city. The answer should not only give a brief theoretical explanation of each step but also apply the theory
concept for each step with the given retail service. (Expectation is that you will write
all
process of branding steps, each step will be first
explained in theory
in brief and then same step will be represented for handling new jewellery
brand. Answer within the structural learning imparted with appropriate application of
the concept
will
be considered
for evaluation.
You
can make
assumption/s but state
them
clearly). (10 Marks)
Ans 2.
Introduction:
A brand is an abstract entity used
in marketing or business that makes it easier for customers to recognize a
certain organization, item, or person. It enables you to establish bonds with
customers, which may ultimately result in the development of devoted clients.
The methodical procedure used to develop, communicate, and strengthen a
company's brand is known as the branding process. It entails a series of
actions that happen in order. These steps may change based on who is performing
the duties and the particular results the company is attempting to attain. Your brand's color scheme, typefaces, tone of
the voice, symbol, and
Q3. A leading international gymnasium brand is setting up a gymnasium
in your city. This brand usually sets up its gymnasium
in an owned place, have a non-exclusive uni-sex set up for male and female. As they are new within your city, they are seeking your
support as an expert
on the following aspects;
a. Provide
a DIRECT MARKETING plan, in brief,
using
characteristics of
direct marketing. The answer can directly apply
the learning for the given service. (Answer within the structural learning imparted with appropriate application of the concept will
be considered for evaluation).
(5 Marks)
Ans 3a.
Introduction:
Direct marketing, often known as
direct response marketing, is a promotional method in which communications are
delivered to end-users. It aids in eliciting a positive reaction from
prospective buyers and persuading them to act. As a result, a powerful and
compelling call - to - action (CTA) is an essential component of direct
marketing. A type of advertisement in
b. Provide solutions aligned with the
three modes of
marketing communication
framework. The answer can directly apply the learning for the given service. (Answer within the structural learning imparted with appropriate application of the concept will be
considered
for evaluation)
(5 Marks)
Ans 3b.
Introduction:
Marketing communication describes
the process used by businesses to pass information about the products available
they offer for sale to people, either actively or passively, in order to
encourage people to acquire them. The strategist uses various promotional
platforms and techniques in conjunction with brand communication to raise brand
visibility in the market,
Dear students, get latest
Solved assignments by professionals.
Mail
us at: help.mbaassignments@gmail.com
Call
us at: 08263069601
NMIMS
plagiarism proofed assignments available.
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