OM0012 SUPPLY CHAIN MANAGEMENT

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ASSIGNMENT

DRIVE	WINTER 2014
PROGRAM	MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3) PGDOMN (SEM 1)
SUBJECT CODE & NAME	OM0012 SUPPLY CHAIN MANAGEMENT
BK ID	B1542
CREDITS AND MARKS	4 CREDITS AND 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. How is supply chain performance improved by expanding the scope of strategic fit?

Answer:A company's competitive strategy clearly spells out the set of customer needs that it seeks to satisfy through its products and services having a defined set of attributes.

The supply chain design or supply chain strategy must be in alignment with competitive strategy. A supply chain design can be taken up only after the competitive strategy is finalised and a supply chain needs to be redesigned or modified whenever there is a change in competitive strategy.

Chopra and Meindl use the concept of strategy to refer to what each function will try to do particularly well. They indicate that product strategy specifies  the portfolio of products that will be offered for sale by the company and

Q. 2. Write short notes on

a) Network optimization model:Many critical infrastructures can be represented by a network of interconnected nodes and links. Mathematically sound nonlinear optimization techniques can then be applied to these networks to understand their behavior under normal and disrupted situations. Network optimization models are particularly useful for evaluating transportation system disruption effects on system capacity and the effectiveness of measures to reduce those impacts.

b) Interactive approach of routing and scheduling in transportation:The Routing department provides computerized routing of buses to provide safe, effective, and efficient student transportation. The department assigns buses, safe bus stops, and bus routes. It maintains the database for transportation routes and prepares and maintains route schedules for all bus drivers, transportation district managers, and eligible schools.

c) Strategic purchasing:Strategic purchasing is a methodology used in many businesses to realize the greatest amount of benefit to the company while still effectively managing the costs associated with the acquisition of raw materials and operational components. As opposed to tactical purchasing, which tends to see the purchasing process as somewhat distanced from other functions within the corporate structure

d) Push-pull supply chain:The business terms push and pull originated in logistics and supply chain management, but are also widely used in marketing. Wal-Mart is an example of a company that uses the push vs. pull strategy. A push–pull system in business describes the movement of a product or information between two subjects. On markets the consumers usually "pull" the goods or

Q. 3. What is risk pooling? Why is it important in supply chain management? List the four types of risk pooling.

Answer:A risk pool is one of the forms of risk management mostly practiced by insurance companies. Under this system, insurance companies come together to form a pool, which can provide protection to insurance companies against catastrophic risks such as floods, earthquakes etc. The term is also used to

Q. 4. Describe the framework of Supply Chain Quality Management (SCQM) .

Answer:The framework integrates both vision- and gap-driven change approaches to evaluate not only the implementation gaps but also their potential countermeasures. Based on literature review, drivers of supply chain quality are identified. They are: supply chain competence, critical success factors (CSF), strategic components, and SCQ practices/activities/programmes. Based on SCQM literature, five survey items are also presented in this study for each drive. The Analytic Hierarchy Process (AHP) is used

Q. 5. What are results of bullwhip effect in supply chain management? Which are the ways of reducing the bullwhip effect in supply chain?

Answer:The bullwhip effect is an observed phenomenon in forecast-driven distribution channels. It refers to a trend of larger and larger swings in inventory in response to changes in customer demand, as one looks at firms further back in the supply chain for a product. The concept first appeared in Jay Forrester's Industrial Dynamics (1961) and thus it is also known as the Forrester effect. Since the oscillating demand magnification upstream of a supply chain is reminiscent of a cracking whip, it became known as the

Q. 6. Write short notes on

a) Distributor integration: Owners are becoming increasingly aware of the building automation options available to them.  Many now know they are no longer “locked in” to one manufacturer.   Building engineers are looking for a resource with expertise from multiple manufacturers to provide them with integration solutions to network multiple buildings,

b) E-Informing:Academic and public libraries have long played an important role in society by managing, disseminating and preserving government information, making it available to researchers, policy makers and the public. With the shift to “digital government,” in which the government delivers information and services to the public directly through online channels, the role of libraries is changing, leading to new challenges

c) Hedge risk mitigation strategy for controllable risks: The aim of hedging is to mitigate the impact of non-controllable risks on the performance of an entity. Common risks are foreign exchange risk, interest rate risk, equity price risk, commodity price risk and credit risk.

d) Framework for IT integrated SCM: Integration of Supply Chain Management (SCM) and marketing decision should be the prime concern of any profit maximizing firm. Supply chain actions, should always be aligned with business strategy of the firm that include upstream and downstream activities in order to facilitate the integration of the SCM with marketing decisions. Many research constructs and best practices within SCM and marketing seems to be converging. This paper provides a framework for

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601