BBA405 - RETAIL MANAGEMENT

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ASSIGNMENT

DRIVE FALL	2013
PROGRAM	BBA
SUBJECT CODE & NAME	BBA405 - RETAIL MANAGEMENT
SEMESTER	4
BK ID	B1712
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1.What is meant by ‘retailing’? What are the functions of retailing?

Ans : In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called a store. Retailers are at the end of the supply chain. Marketers see retailing as part of their overall distribution strategy.

2.Explain the following:

(a) Retail Marketing mix

Ans : A retail marketing mix has four parts, each directed toward the target audience. The way you design your marketing mix affects your value proposition and the way customers perceive your store.

Product

Your product marketing decisions will

 (b) Functions of merchandising manager.

Ans : Functions of merchandising manager:

Merchandise managers pick out the products that will be sold in a store and oversee their marketing and purchase. Employers usually require applicants to have some formal education or retail experience. For aspiring merchandise managers

3.Write short notes on the following:

(a) Store management

Ans : A professionally managed Stores has a process and a space within, to receive the incoming materials (Receiving Bay), keep them for as long as they are not required for use (Custody) and then to move them out of stores for use (Issue).

 (b) Retail space management

Ans : Managing Retail Space

Managing Space

As a retailer one of your greatest assets is ‘space’. However in many situations the amount of space you have is a finite resource so the asset has to be sweated – in other words made to work harder for you! It needs to be well managed.

Dear students get fully solved  SMU BBA Spring 2014 assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601