MK0012 – Retail Marketing

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Master of Business Administration- MBA Semester 3

MK0012 – Retail Marketing - 4 Credits

(Book ID: B 1723)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Explain the Retail Merchandising Management(RMM) in brief. 10 marks(350-400 words)

Answer :  Merchandising

·         Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the

Q2. Define Private Branding. Explain the growth drivers of private label in detail. 10 marks(350-400 words)

Answer : PRIVATE BRANDING

When you go into a store and you see products branded with that store’s name, you are seeing private branding in practice. A private brand, also called a store brand, is brand that carries the retailer’s name, or is otherwise

Q3. Explain the classification of retail formats in detail with Indian examples. 10 marks(350-400 words)

Answer : Australian entrepreneur, Gerry Harvey, once said this about retailing: “Basically we get confused a bit about what retail is. It is really just buying things, putting them on a floor and selling them.” Now there are countless retailers who sell their goods. In a country like India, where the population and economy are growing,

Q4. Describe any three Rural retail strategies in brief. 10 marks(350-400 words)

Answer : A one of the ways could be using company delivery vans which can serve two purposes – it can take the products to the customers in every corner of the market and it also enables the firm to establish direct contact with them and thereby facilitates sales promotion. The mediocre companies with sizable resources may

Q5. Discuss the various elements of Macro Environment. 10 marks(350-400 words)

Answer : The Macro Environment

The Macro Environment includes the major forces that act not only on the firm itself, but also on its competitors and on elements in the micro-environment. The macro-environment tends to be harder to influence than does the micro-environment, but this does not mean that firms must simply remain passive;

Q6. Describe the Retail Buying Process in brief.   10 marks(350-400 words)

Answer : The job of a Merchandiser in International Retail Company is one of the most challenging and rewarding career options for one to consider. The job of a Merchandiser entails strategizing and executing the strategies for procurement and supplier management on behalf of the Company.

Apart from

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