Friday, 29 March 2013

MB0052 –Strategic Management and Business Policy

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Master of Business Administration- MBA Semester 4
MB0052 –Strategic Management and Business Policy- 4 Credits
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. Explain the corporate strategy in different types of organization.
Answer : A small company can use a number of business strategies, depending on its situation. For example, new companies may face different challenges than companies that are more established. Therefore, the business strategies they implement may be different from those of key competitors. Four types of business strategies include the growth, product differentiation, price skimming and acquisition strategy.

Growth Strategy

Q2. What is the role consultants play in the strategic planning and management process of a company? Is it an essential role?
Answer : In previous articles, we have discussed how risk management teams and the management can help in planning for contingencies. In this article, we look at the role that external consultants can play in formulating and shaping a company’s business continuity planning. For starters, the biggest advantage that external consultants have over in house risk management teams is that they bring an element of objectivity

Q3. What is strategic audit? Explain its relevance to corporate strategy and corporate governance.
Answer : Internal audits serve various purposes. Some audits assess compliance with laws and regulations. Others measure compliance with the organization's internal policies and procedures. A strategic audit helps small-business owners assess whether internal processes move the needle toward their strategic goals. Based on audit results, management adjusts operations to maximize progress toward the goals.

Strategic Plan
A business needs a strategic plan

Q4. What is Corporate Social Responsibility(CSR) ? Which are the issues involved in analysis of CSR? Name three companies with high CSR rating.

Answer : Corporate social responsibility (CSR) promotes a vision of business accountability to a wide range of stakeholders, besides shareholders and investors. Key areas of concern are environmental protection and the wellbeing of employees, the community and civil society in general, both now and in the future.
The concept of CSR is underpinned

Q5. Distinguish between core competence, distinctive competence, strategic competence and threshold competence. Use examples.
Answer : Competency refers to the ability of a firm to carry out an activity well. It is built and developed by firms consciously through experience and learning. A competency reside in people in the firm and not in physical assets.

A Core competency is an

Q6. What is global industry? Explain with examples, international strategy, multi-domestic strategy, global strategy and transnational strategy.

Answer : With the onset of globalization and liberalization encompassing almost every industry of the world, industries are gradually opening up on the world stage from the narrow confines of its national boundaries. The firms operating in the industries now have to take production decisions depending on global demand and market conditions and depending on the economic scenario in world markets.

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