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E-Business
December 2023 Examination
Q.1) Suppose you've been hired as a digital marketing
consultant for a promising startup in the online gaming industry. After
conducting an initial survey, you discovered that the company relies on
traditional tools and methods for its online operations. To boost their
business productivity, you plan to meet with the management and present various
online marketing strategies and
tools commonly employed by successful
e-businesses. What types of
online marketing tools and strategies would you recommend for promoting the
company’s operations in India? (10
marks)
Ans 1.
Introduction
India, with
its diverse populace and rapidly growing internet penetration, offers an
enormous potential for online gaming startups. Yet, tapping into this vast
market demands more than just an innovative product; it requires an effective
online marketing strategy. Traditional tools and methods might have served
businesses well in the past, but in this digital age, especially in a
tech-forward sector like online gaming, they might not suffice. The landscape
of digital marketing in India is vibrant and multifaceted, influenced by local
culture, consumer behavior, and technological advancements. As the gaming
industry is inherently
Q.2) As the proprietor of a popular cloud kitchen brand, you are currently exploring various revenue
models to diversify
and boost your
streams of income.
Explain the different types of
revenue models applicable to e-businesses. Additionally, identify which
revenue models are
most suitable for
the popular cloud
kitchen brand. Address
the potential challenges associated with each revenue model and how they
may influence the success of the cloud kitchen. Furthermore, analyze the
influence of technology on these revenue models and discuss how technology can
be utilized to optimize the revenue of the cloud kitchen. (10 marks)
Ans 2.
Introduction
The dynamic
world of e-businesses offers a plethora of revenue models designed to cater to
the diverse needs of digital ventures. The rise of cloud kitchens, which
leverage the power of online platforms to sell and distribute food, represents
a significant evolution in the foodservice sector. These ventures have
transitioned away from traditional brick-and-mortar models, giving proprietors
the flexibility to explore a variety of revenue generation mechanisms tailored
to the e-business landscape. The choice of an appropriate revenue model is
essential as it not only
Q.3) The rapid growth of online shopping for gifts in India
has led to the increased significance of providing a seamless and user-friendly
experience to customers. A critical aspect of this experience lies in the
shopping cart capabilities offered by online gift apps. Provide an overview of
the online gift app market in India, highlighting key trends and growth factors
by explaining how the market has evolved over the years to meet customer
demands and preferences.
a) Discuss the significance of shopping cart by identifying
at least three different types of shopping cart capabilities that online gift
apps in India can offer. For each capability, provide a comprehensive
explanation and illustrate how it benefits users during the shopping
process. (5 Marks)
Ans 3a.
Introduction
The online
gift app market in India has witnessed a transformative evolution, buoyed by
the country's vast digital adoption and cultural emphasis on gifting during
numerous festivals and occasions. As consumers progressively turn to online
platforms to select the perfect gift, the user experience offered by these
platforms becomes paramount. Central to this experience is the shopping cart,
which, if optimized, can significantly enhance the shopping
b) Evaluate the advantages and disadvantages of each shopping
cart capability discussed in Part a. Analyze how these features impact customer
satisfaction, app performance, and revenue generation for gift apps by
comparing the three shopping cart capabilities in terms of their
effectiveness in meeting customer needs and
enhancing the overall shopping
experience. (5 Marks)
Ans 3b.
Introduction
The e-commerce
landscape in India has witnessed a transformative rise, with the online gift
app segment standing out due to its unique demands and offerings. With
occasions like festivals, birthdays, anniversaries, and cultural celebrations
being central to Indian ethos, the convenience of online gifting has found a
massive audience. Key to this transition has been the user experience, with
shopping cart capabilities playing a pivotal role. A deeper dive into
Dear students, get fully solved assignments by professionals
Do send your query at :
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proofed assignments available with 100% surety and refund)
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