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Customer Relationship
Management
1. Coral Reefs Hotel & Resorts have been characterized by
insufficient customer -oriented services. As a Relationship Manager of the
group, suggest two short term and two long term strategies to enhance the
customer focus thus improving the loyalty.
Answer 1.
Introduction
As a relationship manager of the group named coral
reefs motel and motel, which has already been characterized as having
insufficient purchaser-orientated offerings, I want to implement short-term and
long-term strategies to beautify the client's cognizance. The connection
supervisor also desires to improve the
2. Campaign management solutions in
CRM is an efficient way to manage marketing plans and help effectively measure
the success of the campaigns. Discuss the strategic execution of campaign
management.
Answer 2.
Introduction
There are campaign management solutions in CRM that
are efficient to manage marketing plans and help degree effectively the
achievement of the campaigns. The strategic execution of campaign management
may be discussed in the next part. It’s a process that permits creating and
executing advertising and marketing techniques. Defining the gadget is the
first step of appearing an approach to marketing campaign control. The designs
are needed to be first operational zed and then finished. In theory, it sounds
easy; however, making it in practice isn't that easy. There
3. EVENT MANAGEMENT AT KELLER AND
HECKMAN
Keller and Heckman are a US-based legal firm. Seminars are a key
component of Keller and Heckman’s brand development, lead generation and
client-retention strategies. The seminar team, consisting of two full-time and
one part-time employees, conducts approximately ten events each year for a
total of 350 attendees drawn from both existing and potential clients. The
seminar team was tasked with growing seminar attendance, but was using manual
systems for event planning, marketing, registration, and payment. Some 40 per
cent of event coordinator time was spent registering attendees for events
alone, and, given the team’s inability to process credit card payments, they
decided to invest in technology to support the event calendar.
Having chosen an event management solution, Keller and Heckman first
redesigned its event websites. Each event website and registration page are now
paired with a custom event header, complete with the firm’s logo. The seminar
team began to promote early bird and last chance specials with customized
emails, encourage attendees to share events with them contacts, and send
automated invitation reminders. Event-specific websites provide details such as
event fees and discounts, the agenda and hotel/room block information. The
event management application enables the team to take credit card payments and
make automated refunds if necessary. This has improved the registrant and
attendee experience and freed the events team from fielding repetitive
questions and manual fee processing, so they can focus on other key event
deliverables and business development.
The software application has halved the time it takes to manage
registrations, and the application’s
budget module makes the costing process easier. The event management functionality has resulted in significant
lifts in attendance due to the team’s ability to reach more people and the easy
registration process.
a. Discuss the
operational strategies adopted by Keller and Heckman.
b. Evaluate the strategies used by Keller and Heckman to improve
the operational efficiency of the seminars.
Answer 3(a).
Introduction
The operations strategy used by Keller and Hackman is
using virtual advertising and customer-driven operational device for the
technique to ensure they reach more and more customers. Modern technologies
have helped them ensure that they can process a wide variety of clients
Ans
3(b).
Introduction
The event management organization's approach is one of
the best viable ways to cope with the problem that is being faced with the aid
of Keeler and Hackman. This ensures a correct virtual answer for their troubles
that could provide higher customer support.
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