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April
2022 Examination
Question 1. A new café has been set up in addition to new coffee machines
in your organization. The new machines, besides dispensing regular coffee also
dispense Cappuccino, Latte, and clear vegetable soup. This has made the
workplace more interesting for the employees.
However, it has been observed by
the management that the employees are frequently taking the breaks and are
often found relishing snacks at the new café. This has seriously hampered the
productivity of the employees. Most of them are now not able complete the
usual tasks in the
stipulated time. Draft a memo to
address the situation politely, requesting the employees to
restrict the duration of coffee breaks to a maximum of 10 minutes and to limit
the number of breaks to two coffee breaks a day. (10 Marks)
Ans
1.
Introduction
To
the new coffee machines in your workplace, a new café has opened nearby.
Cappuccino, Latte, and clear vegetable soup are alternative beverages that
those new machines may also serve further to everyday espresso. This has made
their jobs extra thrilling for the staff. Alternatively, managers have visible
that personnel frequently take breaks and revel in their food in the new café.
This has harmed staff productivity. There was a sizeable lower in their time to
commit to their usual responsibilities
Question 2. You attitude is an
important element to be observed in business communication. Justify the
statement and rewrite the following sentences using You attitude.
a)
We give an added discount of 15% if you visit our shop before 31st
October.
b)
The company will not reimburse the medical and phone bills with
this month’s salary if the details and supporting documents are not submitted
before 10th of this month.
c)
We will give you an extra one-day stay in out resort if you book
it for 3 days and 2 nights in the monsoon season.
d)
Avail ‘Buy 1 get 3’ offer in the stock clearance sale at
Humphrey’s
e)
We are giving the facility to pay in easy monthly installments for
the latest German built home theatres by Bosch.
f)
Our team is always there to address your issues.
g)
We now have all out products available in our newly designed
online stores.
h)
We have a wide network of medical practitioners worldwide available
for online consultation. (10 Marks)
Ans
2.
Introduction
To
make the reader experience as though we are searching at a state of affairs
from their point of view, we use the "you" tone. Because we don't
need anyone's ego bruised, we strive to treat every reader with appreciation
and sensitivity. By targeting what the reader gets instead of what we will
benefit from, we use the "you" technique. It's vital no longer to use
the word "you" excessively. Your message can also come off as a touch
atypical in any other case. The key to writing in the "you" voice is
to be very clear about the point you're making and to be explicit.
Question 3. Bennet and Bennet a leading and trusted name in FMCG was
established in the Indian markets in 1930. Since then, it has been catering to
its clients with beauty products, health and wellness products, and baby
products. The company is however experiencing a continuous decline in the
profit margins for the last 5 years. Annie Bennet, the heir to Bennets’ Business has
recently joined the family business after achieving an MBA from one of the
prestigious institutes. She has been updated with the present condition of the
business. After making a careful study she has come to the conclusion that one
of the leading factors for loss of clients is that Bennets have not adapted
themselves to the changing marketing and communication strategies. The
pervasiveness of online shopping sites have given the customers the comfort of
shopping from their homes. As a
business graduate in Digital
Marketing, she immediately
resorts to online marketing and communication strategies for better visibility
and branding of Bennet &
Bennet. Within a year the store shows a
significant rise in profit and also has succeeded in restoring their old
customers.
a. With the fast-changing scenario of using mobile technology for
business communication how must Annie have changed her communication strategies/techniques
with her clients? (5 Marks)
Ans 3a.
Introduction
Over
the past few years, business communication has gone through a dramatic shift.
Mobile technology and connection have transformed how we communicate with each
other and in business. Rapid integration of much technical gear has made those
possible, automating obligations and enhancing enterprise operations how
specialists can now work outside the
Question 3b. One of the strategies
used by Annie for brand visibility and better communication with clients, is
the development of a website. What should she keep in mind in order to design a
successful website for Bennet and Bennet?
(5 Marks)
Ans 3b.
Introduction
The
importance of getting an online presence cannot be overstated in a new
net-centric environment. Whether you operate an online store or a brick-and-mortar
keep, every business must have an internet site. The website design has become
more strategic, complicated, and
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