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Marketing
Management
Question.1. As a newly appointed Product Manager by
Balaji wafers, you are asked to develop New Product Planning for new flavor of
potato wafer. How would you develop new product planning process? (10 Marks)
Answer 1.
Introduction
In
this particular story, the main discussion is about a new product launching of
a well-known company of food products or edibles. The name of that particular
company is Balaji wafers private limited. The Balaji wafers private limited is
a big and well-known manufacturer or producer of food and edible products, and
that is very much liked, praised., and appreciated by the consumers as
well. The well-known company, Balaji
Wafers is a partnership company of 3 brothers respectively. The three brothers
who serve millions of consumers with their delicious food products are
Chandubhai, Bhikhubhai, and Kanubhai, who belong to a small and very
Question.2.
Health and Nutrition Start-Up, Habbit makes consumer debut with a range of
innovative & delicious Products. Habbit Wise Creams are the lowest calorie
ice creams in the world. Every serving has less than 50 calories, which is less
than half an apple.
Available in 6
gourmet flavours such as Blueberry Crumble, Salted Caramel, Lychee Blush, etc.
Wise Creams contain zero added sugar and are keto + diabetic friendly. Prepare
an appropriate Segmentation Strategy for the new launch. Considering that they
have entered in consumer market for the first time, how should the brand be
positioned in the market? (10 Marks)
Answer 2.
Introduction
Question.2.
Read the following Case & solve the questions given:
Mr. Ramesh of Unique Industries is contemplating to
enter the men’s top end shirts category. The company already has a brand
“CLINGERS” in the middle segment (₹350-700). The brand is very popular amongst
the target audience. Having got the volumes, Mr. Ramesh now wants to play the
value game and enter the top end (₹700+) category. He knows there are some
formidable brands like Farow etc. that will make life extremely difficult for
Unique Industries. But there are certain advantages which Unique Industries
enjoys. It has one of the best retail networks in the country. They have their
own factory, which ensures regular quality supply. They are the pioneers of
branded shirts in India. Mr. Ramesh has decided to keep the brand name as
“Clingers Gold”. He has decided to allocate ₹10 crores for sales promotion and
advertising budget. Unique Industries is simultaneously entering the readymade
trousers market and shoes market. Mr. Ramesh has decided to keep the same brand
name “CLINGERS” to leverage the success of the brand name to the two new
categories.
a. Do you think the brand name “Clingers Gold” is right
for the top end segment? Justify your answer. (5 Marks)
Answer . a. Introduction
Yes,
I do think that the brand name “Clingers Gold” is right for the top end segment
because the company or the business organization, the Unique industries has an
existing brand of shorts as well as tops, named as the Clingers, which is one
of the most favorite brands of shirts in the overall country.
Concepts and Applications Related to
the Question
As
the company or the organization, the Unique industries have existing brands of
the categories of shirts and tops, and which is praised or appreciated by the
customers too and the company also gets a very good response from the
respective customers. Hence, launching or introducing a prime version or the
gold version of the same brand is not a bad idea,
Answer
3. b. .
Which factors you think needs to be studied before making such entry in the
market? (5 Marks)
Introduction
There
are many important factors as well as elements that the companies or business
organizations must have to look after or check before launching or introducing
any new products to the markets in order to reduce the chances of facing critical
challenges. Additionally, if they will pay more than the previous existing
products, then it is quite common or general to expect a better quality of the
products too.
Concepts and Applications Related to
the Questio
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