Strategic Management- NMIMS Latest solved assignments

 

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Strategic Management

April 2021 Examination

 

Ques 1. You have been appointed as a Strategy Consultant to a Belgian Luxury Chocolate brand namely “Belge” wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points? (10 Marks)

Ans 1.

Introduction

Michael Porter, a Harvard Business School professor, is an academic known for his theories related to economics, different business strategies, and social causes. He is an author of 20 business-related books, and he has been credited as the

 

 

Ques 2. Miniso, a Japanese-inspired lifestyle product retailer wishes to enter India’s Retail market. Conduct a PESTLE analysis for Miniso in India & suggest whether Miniso should enter India or otherwise. (10 Marks)

Ans 2.

Introduction

Miniso is a low-cost Japanese retailer with Japanese inspired lifestyle products and stores chain specializing in home and consumer goods such as cosmetics, paperwork, toys, and cooking goods. Indian consumer spending has been increasing, Indian buyers are gradually shaping their preferences, spending patterns, and living

 

 

Ques 3. You are the Chairman of Mazda Motors in Japan. Your Indian subsidiary Mazda India has managed to gain only under 4% of the market share so far & Competitor brands such as Maruti & Hyundai account for 48% & 15% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

Ans 3a.

Introduction

When a firm cannot meet its expectations regarding the revenues and profits earned, a Turnaround strategy needs to be applied to prevent further losses and change its implementation methods. A turnaround strategy can help the firm improve

 

 

Ques 3b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a JV Strategy or should Mazda go it alone in India? State your response with appropriate justifications & reasons. What would be the advantages & disadvantages of such a strategy? (5 Marks) 

Ans 3b.

Introduction

Mazda Motor Corporation is a Japanese multinational automaker based in Fuchū, Aki District, Hiroshima Prefecture, Japan. Mazda's engineers and designers have found a way to pull together the best of all worlds by becoming a pioneering figure in automotive engineering. Mazda technology has evolved to provide you can get a sporty, robust, and notably fuel-efficient car. At every point, Mazda provides its customers with top-of-the-line

 

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